Technology Innovation

A Pivotal Time in Mobile Apps

Published December 2016
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Research Type: Analysis
Caryn Smith
Caryn Smith

Research Analyst

A Pivotal Time in Mobile Apps

Today’s mobile consumers demand instantaneous personalized information and service. They expect brands to deliver advice based on specific needs and engagement at every stage of the travel journey – from shopping, purchasing and experiencing to considering repeat business. Meeting these demands is the mobile challenge for brands.

  • Introduction
  • In Perspective – From Large Client Technology to Thin Client Messaging Apps
  • Messaging Apps Will Become the Guts of Your Customer Relationships
  • Messaging Apps Will be Integrated into Operations
  • Going Forward - Relationship First Equals Messaging First

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