A Pivotal Time in Mobile Apps

A Pivotal Time in Mobile Apps Published December 2016 Analyst: Caryn Smith

 

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Research Type:
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Today’s mobile consumers demand instantaneous personalized information and service. They expect brands to deliver advice based on specific needs and engagement at every stage of the travel journey – from shopping, purchasing and experiencing to considering repeat business. Meeting these demands is the mobile challenge for brands.

  • Introduction
  • In Perspective – From Large Client Technology to Thin Client Messaging Apps
  • Messaging Apps Will Become the Guts of Your Customer Relationships
  • Messaging Apps Will be Integrated into Operations
  • Going Forward - Relationship First Equals Messaging First
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