Social Evolution: The Snapchat Generation and the Future of Social Media

Social Evolution: The Snapchat Generation and the Future of Social Media Published January 2017 Analyst: Cathy Walsh

 

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Young people have long been early adopters of new technologies, and nowhere are the tastes and preferences of youth felt more strongly than in the realm of social media. With older millennials now in their mid-thirties, it is no surprise that social media habits differ even between older and younger millennials. The social media usage of today’s youngest adults is often more savvy and nuanced than that of their predecessors. This article examines the social habits of teens and young millennials (i.e., the Snapchat generation), and what they mean for the future of social media in travel.

  • Introduction
  • Background: The Social Media Landscape
  • Generation Snap
  • Conclusion: What Does All This Mean for Travel Companies?
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