Share This! Europe: Private Accommodation and the New Rental Traveler

Summary

Alternative accommodations have been revolutionizing the travel industry over the past decade. First, HomeAway became the world's leading online vacation rental listing, upending traditional vacation rental management companies. Then, Airbnb disrupted HomeAway's marketplace by offering cheap stays to thrifty travelers – with online transactions built into its model.

Phocuswright's Share This! Europe: Private Accommodation and the New Rental Traveler provides deeper insight into European rental travelers – to assess who they are, how they travel, what they want, and how they shop and book. This study examines the potential overlap between the rental and hotel markets, including the extent to which renters consider and stay in hotels, as well as whether non-renters consider private accommodation. The analysis also looks at emerging trends among rental travelers in terms of demographics, travel behavior and use of consumer technology.  

Topics include: 

• The size of the private accommodation market
• Analysis of traveler attitudes, traveler intentions, frequency of leisure trips and travel party composition by traveler type
• Booking methods by renter type, country and age
• Insight into the drivers for choosing a rental over a hotel by renter type and country
• Use of online features during travel planning by traveler type

Purchase Phocuswright’s Share This! Europe: Private Accommodations and the New Rental Traveler for insight into Europe’s booming rental market and the type of traveler these accommodations draw.