The Fastest Growing Online Travel Markets

Published January 2017
Cathy Walsh
Cathy Walsh

Senior Research Analyst

The Fastest Growing Online Travel Markets

Increasingly, travelers in mature and developing countries alike are going online to shop for and purchase travel. For all the world's interconnectedness, significant variation remains across travel markets, even within a single region. The shift to online booking channels continues worldwide, but a range of factors influence growth rates in individual markets, including online penetration, technology infrastructure, credit card adoption and macroeconomic conditions. Phocuswright's Global Online Travel Overview Fourth Edition provides and compares total and online travel gross bookings for six key regions (the U.S., Europe, Eastern Europe, Asia Pacific, the Middle East and Latin America), with a focus on market trends and regional highlights.


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Purchase Phocuswright's Global Online Travel Overview Fourth Edition to understand the dynamics and opportunities shaping this global industry.