Research Insights
U.K. Proves Perfect Storm for Mobile Bookings
U.K. Proves Perfect Storm for Mobile Bookings
- Published:
- January 2015
The time is finally here: The majority of U.K. travelers own a mobile device, and travel companies have the mobile web and app experience down pat. And now, mobile bookings are beginning to flourish. By 2016, 25% of online bookings will be mobile, up from 12% just three years before. In Europe, the U.K. has the highest share of total web traffic from smartphones and tablet.
Learn more about the U.K.'s mobile travel market with Phocuswright's U.K. Online Travel Overview Tenth Edition.
More Research Insights
Online event - Tripped Up: Why Trip Planning Startups Stumble
Hear from Mike Coletta, Manager of Research and Innovation at Phocuswright and Gilad Berenstein,...
Read More
5 things to know about the U.K. travel market in 2024 and beyond
In 2023, the U.K. travel market experienced significant growth, with gross bookings increasing 19%,...
Read More
Scandinavian airline market excels, but risks remain
In the Scandinavia travel market, the outlook through 2027 is positive, with double-digit growth...
Read More
Online event recording: The Long-Term Outlook on Short-Term Rentals: How to Thrive in a Shifting Market
This interdisciplinary webinar bridges macro insights on U.S. travel demand, real estate and...
Read More
Growth, increased arrivals, but an eye on cost in France
France's travel sector witnessed solid growth in 2023, climbing by 12% to over €55 billion,...
Read More
.png "Funding for short-term rental startups cooling but more resilient than other verticals")
Funding for short-term rental startups cooling but more resilient than other verticals
An analysis of Phocuswright's Travel Startups Interactive Database reveals new insights when comparing...
Read More
Domestic tourism driving surge in India travel market
Indian travelers, especially the younger generations, perceive travel not merely as a recreational...
Read More
.jpg "Online event: Overview of the six biggest trends in travel innovation and technology 2024 by Mike Coletta")
Online event: Overview of the six biggest trends in travel innovation and technology 2024 by Mike Coletta
In this short online event, Phocuswright's manager of research and innovation presents the six biggest...
Read More
U.S. travel agents: Proving to be resilient and thriving
As the online travel market has continued its evolution, changing business models and pandemic-era...
Read More
Economic, not just environmental, sustainability
The term "sustainability" has become synonymous with climate change in the common lexicon. While the...
Read More