Canadian Online Travel Overview Third Edition: 2012-2016

Summary

Canadians are passionate about travel. More than three in four Canadian travelers say travel is important to their lifestyles, significantly greater than their U.S. counterparts. Canada's travel market is often – and almost always unfairly – pegged to its neighbor to the south, under the assumption that a shared border and language would result in similar market dynamics. But nothing could be further from the truth. With a landscape far more vast, but a population little more than a tenth of the U.S., Canada's travel market is home to some distinct characteristics.

Phocuswright's Canadian Online Travel Overview Third Edition: 2012-2016 updates previous Canadian travel market sizing and projections through 2016, as Canada emerges from the global recession. The report provides a thorough analysis of consumer behavior, including its influence on the size and shape of the Canadian total and online travel markets.

Key topics include:

• Sizing of Canada's total and online travel markets, including projections through 2016 and comparisons to other global markets
• Analysis of the major travel product segments: air, lodging, tour operators, online travel agencies, car rentals, cruises and travel insurance
• Analysis of consumer online travel behavior, including online bookings, mobile travel research, mobile bookings and reviews
• The impact of seasonality on Canada's travel market