In their always-on personal lives, business travelers are used to high connectivity and convenience and they now expect that same ease-of-use during their work travels. The industry has made great leaps in a short amount of time to provide business travelers with better tools and an improved user experience. With almost 60% of business travelers owning three mobile devices, companies must understand exactly how this group of travelers uses their mobile devices, both for work and play, so that they can focus on making the best use of their limited investment dollars.
Phocuswright's Traveler Technology and the U.S. Business Traveler offers travel managers, suppliers and intermediaries key insights into business traveler behavior in relation to mobile devices particularly smartphones. The report delves into general behavior, such as device adoption, future purchase intentions, travel activity and participation in social media, as well as behavior specific to business travel.
Key topics include:
- Mobile use and adoption among business travelers by demographic, including adoption of wearables
- Multi-device ownership and usage by demographic
- Mobile payment trends and privacy sentiment among U.S. business travelers
- Mobile travel planning trends
- Searching and booking on apps vs mobile
- Social media among business travelers – which platform is most popular and what they post
Purchase Traveler Technology and the U.S. Business Traveler for insight into how U.S. business travelers use their mobile devices.
- Section 1: Overview, Methodology and Research Highlights
- Research Highlights
- Section 2: Devices and General Mobile Activity
- Quick Stats
- Smartphone Adoption
- Tablet Adoption
- Wearable Devices
- Multidevice Ownership
- General Online Activity, by Device
- Section 3: Mobile and Travel Activity
- Quick Stats
- General Mobile Activity
- Business Travel Activity
- Mobile Apps and Websites on Smartphones
- Section 4: Social Networks
- Quick Stats
- Participation in Social Networks
- Section 5: Demographics
Phocuswright fielded an online consumer survey from October 17-24, 2014 through Global Market Insite, Inc. The survey targeted the general U.S. population that travels for business and plans travel online.
To qualify, respondents had to indicate that they:
- Took at least one business trip at least 75 miles from home in the past 12 months that included paid lodging and/or air travel
- Used the Internet to select a destination, compare and choose travel products, book travel or share travel experiences in the past 12 months
- Played an active role in planning their trips in the past 12 months
Phocuswright received 975 qualified responses, and respondents who qualified are referred to in this report interchangeably as "travelers" and "business travelers." The respondent pool can be projected with confidence onto the population of online business travelers in the U.S. that also travels for leisure. The error interval for analysis is ±3.2% at a 95% confidence level.