Social Media In Travel: Mayhem, Myths, Mobile & Money

A Phocuswright Special Project

Social Media In Travel: Mayhem, Myths, Mobile & Money

Published: September 2014
This Special Project takes an in-depth look at the global social travel landscape, with a focus on the U.S., Europe and Asia, to assess social travel initiatives, identify best practices, and uncover needed tools/services across key industry segments and sectors. The research features a global survey of travel companies, social media performance analysis in partnership with Socialbakers, and case studies highlighting successful social media initiatives.

Sponsor this Special Project to gain the strategic insight you need to navigate the rapidly evolving social travel landscape.

Research Objectives:

Understand travel company goals and actions

  • Platforms used
    • Global: Facebook, Twitter, Tumblr, Pinterest, Google+
    • Regional: Mixi, Naver, Sina Weibo, Orkut, etc.
  • Social objectives and activities
    • Advertising, marketing, customer service, transactional
  • Commitment: investments and resources
  • Track record: performance (successes and failures)

 

Assess awareness, current use and future intent for key tools and techniques

  • Applications and services for managing social media activities
  • Tools for monitoring social media mentions
  • Benchmarking and performance measurement
  • Mobile vs. desktop activities and emphasis

Identify trends by region

  • Global overview
  • Primary focus on North America, Europe (including Eastern) and Asia

Analyze the state of social in travel by segment and sector

  • Segments: suppliers (airline, hotels, activity providers), retailers, tour operators, corporate buyers, technology firms
  • Sectors: leisure, corporate

Choose From A Range Of Sponsorship Options To Get The Answers And Deliverables That Match Your Organization's Needs.

Multiple sponsorship levels are available, with fees ranging from US$10,000 to $25,000. Deliverables can include (depending on sponsorship level):

  • Findings, analysis and recommendations delivered electronically as an in-depth PowerPoint presentation
  • Analyst presentation via private or group webinar
  • Branding and publicity acknowledgement and rights
  • PDF copy of a summary report that can be shared internally
  • Client kickoff call to provide key points of interest
  • Input into the industry survey in an interactive process
  • Customized deliverable of your choice (e.g., white paper, public webinar, private webinar, presentation at a live event)

Gain rich insight into the social travel landscape and anticipate what's next for social media in travel … BECOME A SPONSOR TODAY!

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Let us create the sponsorship package that's right for your company.
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