Make Sure Your Airline Industry News is Useful

Far too much airline industry news is devoid of substance. The problem is not that industry pundits or commentators don’t have anything to say – if anything they have too much to say! But in general they don’t take the time to provide critical data and analysis that puts airline industry situations in context and provides a richer backdrop for the commentary.. Phocuswright’s mission is to provide access to data and analysis that will help airline executives make great decisions. A side benefit is giving journalist and reporters access to the data they need to report accurately on airline industry news.

What Airline Industry News Needs

Airline industry executives are looking for the most relevant content, so airline industry news needs to provide real information – not just the fluff. Data and analysis should cover business travel statistics, flight data, the latest trends ,and information on how recent travel innovations are affecting the industry. And while adding this additional content will give the articles more depth and a little bit of spice – it will increase the likelihood of sharing on social networks and citations from other outlets. It definitely contributes to it’s “viral,” exposure.
Furthermore, being able to cite the data that supports articles about travel trends make them appear more authoritative, providing needed credibility to position a publication as an authority in their field rather than just a place for opinion, no matter how educated it may seem.
Additionally, data on travel is also remarkably important to airline news outlets. Their business often depends on understanding the importance of a given piece of information. Phocuswright not only does the necessary research, but we can help interpret the data in such a way as to make appropriate editorial choices and guide news selection based on as accurate a representation of reality as possible.

Ways Good Data Can Support an Article

There are several ways that trustworthy information can lend more weight to an article and make it more likely to not only be read, but also be trusted and foster future readership.
For example, breakdowns of the various components of tourism from actual travel to accommodation and interest can inform an article on the relative popularity of a place, and why it has or hasn’t continued. It can also provide a number of different approaches to the same subject, allowing for an original spin on a well-worn concept or a new approach entirely.
Good data can also foster increased awareness of the nature of the airline industry, improving instincts and allowing journalists to better identify potential stories.
The fact of the matter is, having solid research to back up an assertion helps to build trust in a publication, and airline industry news is better when it can support its claims.