As Senior Vice President of Marketing and Client Services, Walter Buschta directs Phocuswright and PhocusWire's worldwide marketing and client support initiatives.
Leading an exceptional team, Walter establishes Phocuswright as the foremost authority in travel research, attracting thousands of top-tier executives from the travel, tourism, and investment sectors to Phocuswright's international events. He spearheaded the 2017 launch of PhocusWire, Phocuswright's daily news outlet, which now reaches over a million readers passionate about travel technology, distribution, and innovation.
Walter is a key player in the development and implementation of Phocuswright's innovation products including research, pitch events, travel technology fellowship, startup programs and more. He is also passionate about The Young Leaders Summit, supporting career development of select rising stars in travel.
Prior to joining Phocuswright in 2017, Walter co-founded successful ventures in both Europe and the U.S. He also held the position of Chief Marketing Officer at Interhome, the largest vacation rental property management company headquartered in Zurich, Switzerland.