Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.
A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.
U.S. Online Travel Overview Twelfth Edition
Category: Market Overview & Sizing Published: November 2012 Analysts: Maggie Rauch, Carroll Rheem, Douglas Quinby, Lorraine Sileo US $1,872While the economy - and the travel industry - didn’t improve as much in 2012 as everyone hoped, U.S. travelers remain resilient. Phocuswright’s U.S. Online Travel Overview Twelfth Edition hashes out the...
Social Media in Travel 2012: Social Networks & Traveler Reviews
Category: Social & Search Published: September 2012 Analysts: Douglas Quinby, Maggie Rauch US $895While a strategically managed social media presence has become de rigueur in the travel industry, companies are still struggling to determine how best to harness the medium. Phocuswright’s Social Media...
Eastern Europe Online Travel Overview
Category: Market Overview & Sizing Published: July 2012 Analysts: Maggie Rauch, Krassi Simonski, Gustaf Moell US $995Eastern Europe’s travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural...
The Role of the GDSs in How Today's Travel Agents Look and Book
Category: Technology Innovation Published: June 2012 Analysts: Maggie Rauch, Douglas Quinby US $450Global distribution systems (GDSs) represent a major piece of airline transactions and a vast majority of travel agency flight, hotel and car rental transactions. But the travel agency landscape has...
Travel's Daily Deal: Distribution Disruption or Flash in the Pan?
Category: Consumer Trends Published: April 2012 Analysts: Douglas Quinby, Maggie Rauch US $595With competition in the travel flash sales space heating up, questions remain regarding the potential of the channel and its impact on the broader online travel space. This analysis examines the still...