Traveler Technology Survey 2012

Summary

The multi-screen, multi-platform pandemonium of today's online world can make travel strategists long for the simplicity of a single interface. Consumer attention is now spread across a growing array of devices, making travelers more elusive than ever before and adding new complexity to how they search, shop, buy and share travel experiences online.

NOTE: This pre-release item is expected to publish December 20.

Phocuswright's Traveler Technology Survey 2012 provides travel companies and marketers with a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process. The research provides information and insight into how consumers' attitudes toward (and usage of) these devices and platforms impact their travel experiences – before, during and after their trips.

Research highlights include:

• Analysis of online travelers' ownership and adoption of mobile phones, smartphones and Web-enabled devices, including PCs, tablets and more
• Detailed examination of travelers' mobile Internet usage, highlighting travel-related mobile activities such as pre-trip research, mobile bookings and a range of in-travel mobile activities (navigation/mapping, flight check-in and social network trip updates)
• Discussion of social network participation among online travelers, analyzed by network (e.g., Facebook, Twitter) and frequency of use
• Overview of general and travel-related social network activities

Purchase Phocuswright's Traveler Technology Survey 2012 to effectively navigate the rapid changes in traveler technology and behavior.

NOTE: This pre-release item is expected to publish December 20.

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