Subscribers OnlyAnalyst: Linda Schmidt, Ralph Merten, Karen Burka
airlines are facing key challenges on multiple fronts, including competition
from foreign carriers, rising fuel prices and growing environmental activism
that promotes other forms of travel instead of flying. In the accommodations
segment, meanwhile, the hotel industry is stepping up its battle against OTAs
and short-term rental sites such as Airbnb. This publication presents a
high-level summary of the German travel market, focusing on the need-to-know
developments, trends and stories that are impacting the market now.