The In-Destination Experience: Why We Travel

The In-Destination Experience: Why We Travel Published April 2018 Analyst: Norm Rose

 

FREE for Open Access, Innovation Subscribers
Subscribe
Format:
HTML & PDF
Pages:
6
Figures:
1

The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?

  • Note
  • Abstract
  • Introduction
  • The Battle for Content
  • The Battle for the Customer
  • Summary
FREE for Open Access, Innovation Subscribers
Subscribe