Consumers are spending more and more time in fewer and fewer apps, and with good reason: Apps provide customer stickiness and powerful functionality advantages. But travel brands would be unwise to overlook the role of the mobile web. This spotlight delves into travelers’ preferences for apps vs. the mobile web, uncovers the top reasons travelers turn to particular apps, and reviews the apps that are most popular with travelers today.Analyst: Mark BlutsteinTopics: Technology Innovation, Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
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View and/or download the presentation deck and audio recording of the March 1, 2017 webinar - in partnership with ADARA - to explore key online traffic trends and traveler behavior in the U.S. to optimize your online performance.Analysts: Brandie Wright, Douglas QuinbyTopics: Consumer Trends, MobileSegments: Air, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
The very first smartphone debuted in 2007 – and a decade later European travelers are still embracing the pocket-sized gadgets more than ever. But with so many travel brands, websites and apps readily available at travelers’ fingertips, what are travelers actually doing on their phones? This Spotlight reveals the travel apps used most frequently by French, German and U.K. smartphone travelers, and examines how app usage stacks up against the mobile web.Analysts: Brandie Wright, Mark BlutsteinTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
In the 1980s, the personification of the digital migration was the IBM Personal Computer. Now, nearly 30 years later, we are seeing things never thought possible even by Negroponte. Like the influence of IBM PC in the 80s, the current digital environment could be considered the result of one thing, the World Wide Web, which has knitted the globe together with shared connectivity.The web is the biggest catalyst for the digital age, but the web without browsers, applications and all manner of digital technology adds no value. This network, along with its enabled user interfaces and processing capability, is referred to as the Digital Mesh. The Digital Mesh surrounds, enables and confounds us, is ever present, growing and increasingly affecting our daily lives. Travelers expect that the Digital Mesh will be available and helpful to them throughout all aspects of their journey, enabling a positive travel experience. Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has significantly impacted many aspects of U.S. consumers’ day-to-day lives. Travel is no exception, and in fact represents one area that has been dramatically transformed by the Internet, mobile devices and a range of online tools and services. Based on a comprehensive survey of U.S travelers’ device ownership, attitudes and behavior, this report series examines the ways in which consumers integrate technology throughout the travel life cycle – from trip planning, shopping and booking, to the actual travel experience.Analysts: Mark Blutstein, Douglas QuinbyTopics: Technology Innovation, MobileRegion: U.S. & CanadaResearch Type: Report
Artificial Intelligence (AI) is quite possibly the most exciting computer development since the creation of the web. Businesses and product developers have just begun to understand the enormous potential of AI and its associated disciplines. This paper, which is the first of 4 innovation edition articles, will provide a primer on AI with a focus on the opportunities for the travel industry.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
The unstoppable rise of mobile, along with the evolution of online platforms and other technology advances have given travelers increasingly sophisticated tools to leverage throughout the travel life cycle. Based on a comprehensive survey of U.S travelers’ attitudes and behavior, this special collection of reports explores key aspects of how consumers incorporate technology into their travel planning and booking, as well as into the actual travel experience itself.Analysts: Mark Blutstein, David Juman, Cathy Walsh, Brandie Wright, Michael Coletta, Douglas QuinbyTopics: Consumer Trends, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
This paper presents an overview of how and why the traveler’s expectations matter, the process of creating great digitally-transformed customer experiences, and mistakes that should be avoided. It also provides examples of digitally-transformed leisure and business traveler customer experiences, digital transformation leadership requirements, and considerations for the future of the customer experience.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
While social media has long had an impact on travel sharing and decision-making, the landscape has changed dramatically. Travelers (especially younger ones) now show a strong preference for sharing their travel experiences visually – through photos and video. This spotlight explores the impact of social networks on travel, including which sites are most used by travelers, how travelers share their experiences, and the impact of social media on travel decisions.Analysts: Brandie Wright, Mark Blutstein, David JumanTopics: Technology Innovation, Social & SearchRegion: U.S. & CanadaResearch Type: Report
Mobile and millennials have helped make metasearch one of the most popular choices for travel planning. They’ve also inspired shifts in the metasearch model itself. This spotlight provides a snapshot of the role of metasearch in the U.S. travel market, including the overall popularity of metasearch in travel planning, top metasearch brands, and the use of metasearch sites for travel booking.Analysts: Cathy Walsh, Mark Blutstein, Douglas QuinbyTopics: Social & Search, Technology InnovationSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report