With more disposable income than the general traveler population and a greater willingness to spend on high-end services, affluent travelers represent a critical segment for the travel industry. In addition to spending more, upscale travelers also tend to rate travel as a high priority relative to other forms of discretionary spending. This Spotlight examines the attitudes and behavior of high income travelers – where they stay, how they book and what they do during their trips.Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report
Read More
While travel and tourism rank on a par with other spending categories, not all Americans put leisure travel at the top of their wish list. In 2016, one third of U.S. adults did not take a vacation. This Spotlight explores the segment of the U.S. population that does not travel for leisure, including their reasons for staying home and significant differences across age, income and other demographics.Analysts: Georgette James, Mark Blutstein, Lorraine SileoTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
Consumers are spending more and more time in fewer and fewer apps, and with good reason: Apps provide customer stickiness and powerful functionality advantages. But travel brands would be unwise to overlook the role of the mobile web. This spotlight delves into travelers’ preferences for apps vs. the mobile web, uncovers the top reasons travelers turn to particular apps, and reviews the apps that are most popular with travelers today.Analyst: Mark BlutsteinTopics: Technology Innovation, Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
Strong economic, air market performance propel the Indian travel market to new heights. As India’s economy grows and consumption increases, more people are spending their discretionary income on lifestyle and services, including travel. India Online Travel Overview Ninth Edition presents market sizing and projections for the Indian total and online leisure and unmanaged business travel markets for 2014-2020.Analysts: Chetan Kapoor, Coney Dongre, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
In 2015, the number of U.S. adults who traveled for leisure finally surpassed the pre-recession peak. Travelers are spending more on trips, and plan to travel longer, farther and more often in 2016. This report reveals key trends and metrics on U.S. consumer leisure travel behavior. Topics include: trip type, frequency and duration; the impact of smartphone shopping and booking; and the growing influence of alternative travel-related services such as Uber and Airbnb.Analysts: Marcello Gasdia, Mark Blutstein, Brandie WrightTopics: Consumer Trends, Mobile, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around. The travel industry is certainly no exception. But just how influential are loyalty programs among the roughly 130 million U.S. leisure travelers who will generate more than US$300 billion in leisure gross bookings in 2015? This report examines the role of loyalty in consumer leisure travel behavior and spending, specifically for airlines, hotels and online travel agencies (OTAs). It addresses loyalty program participation across key demographics, and explores how loyalty impacts travel shopping and booking.Analysts: Marcello Gasdia, Karen BurkaTopics: Consumer Trends, Business TravelSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
View and download the presentation deck of the July 29 webinar sponsored by Sparkcentral to understand and leverage the key trends that are driving the behavior of today's travelers.Analysts: Marcello Gasdia, Maggie RauchTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Europe’s economy continues to recover from the recession. Thanks in part to increased consumer spending, the region’s travel industry reached new heights in 2015, driven by exceptional growth in the online market. Phocuswright's European Online Travel Overview Eleventh Edition: Market Size and Trends provides comprehensive sizing and forecasts for total and online leisure and unmanaged business travel in Europe, and examines the key segments, channels and trends shaping the market.Analysts: Charuta Fadnis, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
The U.K. travel market has performed well in 2015, as both the local economy and global markets gain momentum. Bolstered by an upbeat economic outlook and accelerated domestic consumer spending, suppliers are responding to an uptick in demand by investing in new facilities, products, services and online strategies. Despite pressure from both traditional competitors and disruptive newcomers, U.K. travel suppliers across segments are expected to grow through 2017.Analysts: Luke Bujarski, Charuta FadnisTopics: Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, RailRegion: EuropeResearch Type: Report
The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. Here are the hard facts about the U.S. travel market in easy-to-use tables.Analysts: Deepak Jain, Maggie RauchTopic: Market Overview & SizingRegion: U.S. & CanadaResearch Type: Report
Europe’s economy continues to recover from the recession. Thanks in part to increased consumer spending, the region’s travel industry reached new heights in 2015, driven by exceptional growth in the online market. Phocuswright's European Online Travel Overview Eleventh Edition provides comprehensive analysis, sizing and forecasts for Europe's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, and also includes access to dedicated reports focusing on the following six individual European travel markets: France, Germany, Italy, Scandinavia, Spain and the U.K.Analysts: Charuta Fadnis, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Despite considerable political and economic pressures, the Asia Pacific (APAC) region maintained its lead as the world’s largest travel market in 2014, accounting for 30% of global travel market bookings. APAC travelers are increasingly turning to online channels to plan and book their trips, as online bookings grew four times faster than the overall market. This report presents market sizing and projections for the region’s total and online leisure travel markets for 2013-2017, and explores trends and key players in 13 APAC countries and territories.Analysts: Maggie Rauch, Charlie Li, Coney Dongre, Haruo Ushiba, Karen Burka, Chetan Kapoor, Deepak JainTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report
Designed as a way to differentiate travel brands and build traveler allegiance, loyalty programs have become the norm for airlines and major hotel chains. However, changes in technology and consumer behavior have raised questions about the future of travel loyalty programs. This report examines travel loyalty in Europe to assess participation levels and impacts for airline, hotel and OTA loyalty programs. Key topics include the relationship between loyalty program membership and brand loyalty, and a detailed profile of the behaviors and attitudes of loyalty participants, with an emphasis on high-value elite loyalty members.Analysts: Cathy Walsh, Marcello GasdiaTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
With two thirds of the U.S. adult population taking a leisure trip during the year, 2014 was phenomenal for leisure travel. Millennials continue to exert a significant impact, and mobile bookings are making their mark across segments and channels. This report provides insight into U.S. consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration, travel expenditure and international travel. In addition, it explores the devices, websites and online functionality that consumers rely on at each step of the travel planning and purchasing process.Analysts: Marcello Gasdia, Mark Blutstein, Bing LiuTopic: Consumer TrendsSegments: Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report