More than seven in 10 American and European adults took a leisure holiday in 2015. Yet despite their shared affinity for leisure travel, unique economic conditions, cultural and geographical factors in these markets influence consumers’ decisions about where to go, as well as their travel behavior and attitudes. This report explores how U.S. and European travelers manage the destination selection process and other key aspects of their trips. Analysis includes trip frequency and spend, preferences for domestic vs. international travel, primary motivators for travel, online vs. offline sources of information, and travel intentions for the coming year.Analysts: Brandie Wright, Mark BlutsteinTopics: Destination & Activities Marketing, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Europe, U.S. & CanadaResearch Type: Report
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While hostels have long been associated with dorm-style accommodations catering to budget travelers, today’s hostels include a more diverse range of possibilities. Increasingly, hostels feature private rooms and hotel-like amenities, and some chains deliver an upscale experience to rival trendy hotels. And hostel travelers represent an appealing demographic; despite relatively low household income, their passion for travel drives more trips, longer stays and much higher overall spend than other segments. This report presents the findings from Phocuswright’s major research project on the global hostel market, highlighting segment characteristics, trends and opportunities for growth.Analysts: Douglas Quinby, Bing Liu, Cathy Walsh, Felica Eisenbeis, Deepak JainTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market was projected to eke out just 1% growth. Phocuswright’s U.S. Online Travel Overview Sixteenth Edition provides comprehensive market sizing of the U.S. travel industry with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report analyzes trends in market share, technological innovation and consumer behavior that are influencing the marketplace, incorporating historical results and providing a five-year forecast. In addition, it includes detailed sizing and analysis of the U.S. online travel agency marketplace, as well as the air, hotel and lodging, and car rental segments.Analysts: Maggie Rauch, Alice Jong, Brandie Wright, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: U.S. & CanadaResearch Type: Report
It is no longer headline news that private accommodations are an integral part of the travel landscape. Airbnb, the sharing economy pioneer, has been around for nearly a decade, and scores of other home-sharing websites around the world are changing the way consumers think about where to stay. Now that renting is mainstream, all travel brands must understand the droves of travelers powering the rising home rental market. American and European renters stand out not only among themselves, but from the broader traveler population as well. Travel marketers in particular must pay close attention to the rise of rentals, as more and more of these coveted frequent travelers opt for a home over a hotel.Analysts: Brandie Wright, Mark BlutsteinTopic: Consumer TrendsSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
In both Australia and New Zealand, the local economies remain in a period of muted growth. Despite the slowdown, visitor arrivals are up and outbound trips are climbing steadily. This report presents market sizing and projections for the Australian and New Zealand total and online travel markets for 2014-2020. Particular attention is paid to the airline, hotel and car rental segments, as well as to the key trends that are shaping the region’s dynamic online travel distribution landscape.Analysts: Chetan Kapoor, Coney Dongre, Vera Lye, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
While Chinese travelers are an emerging force, many are still new to air travel and the idea of traveling overseas. But with increased prosperity and easing travel restrictions, they are making up for lost time. In 2015, Chinese nationals took 120 million trips abroad. This report is a first-of-its-kind look at the Chinese outbound traveler, examining behaviors and motivations across the travel life cycle, from destination selection to online shopping habits, in-destination purchases and everything in between.Analysts: Maggie Rauch, Mark Blutstein, Bing Liu, Douglas QuinbyTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report
Corporate travel in the U.S. has seen a steady resurgence over the past few years as the economy left the recession in the rearview mirror. Despite clouds looming over the global economy at the beginning of 2016, the U.S. business travel outlook remains healthy. This report sizes the total corporate travel market in the U.S. – including online and offline channels – and examines the trends and dynamics shaping the industry.Analyst: Charuta FadnisTopics: Business Travel, Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCsResearch Type: Report
The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. Here are the hard facts about the U.S. travel market in easy-to-use tables.Analysts: Deepak Jain, Maggie RauchTopic: Market Overview & SizingRegion: U.S. & CanadaResearch Type: Report
As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is strong for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by segment. The U.S. Online Travel Overview Fifteenth Edition Market Sheet provides quick and easy access to U.S. travel market sizing data, including key sectors, segments and distribution channels.Analysts: Deepak Jain, Lorraine Sileo, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report
Just as economic conditions across the U.S. and Europe have impacted consumers’ decisions about whether to travel and how much to spend, evolving digital habits have influenced how travelers discover, research and buy travel. With more and more information available online, one of the key challenges for travelers is to find sources they trust. This report examines the leisure travel destination selection process and provides insight into key motivating factors, preferences regarding offline and online information sources, and websites and apps used by travelers in the U.S., France, Germany and the U.K.Analyst: Charuta FadnisTopic: Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegions: Europe, U.S. & CanadaResearch Type: Report