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It is no longer headline news that private accommodations are an integral part of the travel landscape. Airbnb, the sharing economy pioneer, has been around for nearly a decade, and scores of other home-sharing websites around the world are changing the way consumers think about where to stay. Now that renting is mainstream, all travel brands must understand the droves of travelers powering the rising home rental market. American and European renters stand out not only among themselves, but from the broader traveler population as well. Travel marketers in particular must pay close attention to the rise of rentals, as more and more of these coveted frequent travelers opt for a home over a hotel.Analysts: Brandie Wright, Mark BlutsteinTopic: Consumer TrendsSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
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As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by segment. U.S. Online Travel Overview Fifteenth Edition provides comprehensive market sizing of the U.S. travel industry, with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report highlights the trends that have driven the growth of the online channel, and features a comprehensive view of the U.S. travel landscape from 2013-2017.Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Travel is very important to European consumers, regardless of how much or how little they spend. As the three largest travel markets in Europe, France, Germany and the U.K. account for nearly €120 billion in gross bookings and more than four in 10 European bookings. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, explores key European traveler metrics, including travel frequency and spend, top travel destinations and moreAnalysts: Mark Blutstein, Brandie WrightTopic: Consumer TrendsRegion: EuropeResearch Type: Report
While baby boomers may no longer be the largest demographic in the U.S. (that distinction now belongs to millennials), boomers have more disposable income and more time to spend on travel than any other generation. These qualities, along with their strong appetite for new experiences, make boomers an attractive segment for a range of travel marketers. This report explores the travel habits of the U.S. baby boomer generation, including how frequently they travel, how they plan and book their leisure trips, how much they spend and more.Analyst: Mark BlutsteinTopics: Consumer Trends, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Slow but steady economic growth provides a solid foundation for the European travel market, and despite geopolitical events throughout the region, an improving economy paves the way for European consumers to travel both domestically and across borders. Travel remains important to European culture, regardless of how much or little travelers spend on their trips.Analysts: Mark Blutstein, Brandie WrightTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Technology has driven massive shifts in consumer travel behavior. Travelers now dream of, research, shop and book their travel across devices, and are led into the funnel through various advertising channels. The travel industry has bounced back after a few difficult years, and advertising budgets are likewise rising. Based on a combination of executive interviews, surveys and market sizing work, this report represents a deep dive into the travel ad spend landscape in the U.S. and Europe, exploring the essential trends that define digital travel advertising.Analysts: Alice Jong, Bob Sacco, George Skarpelos, Marina Lähteenmäki, Douglas QuinbyTopics: Market Overview & Sizing, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegions: Europe, U.S. & CanadaResearch Type: Report
For many European consumers, leisure travel accounts for a significant share (if not the largest share) of their discretionary spending. And despite some ongoing economic and political challenges that impact both domestic and international trips, travel remains a priority for Europeans. Focusing on consumers in France, Germany and the U.K., this infographic highlights some high-level findings from Phocuswright’s Europe Consumer Travel 2018 series. Data points include number of travelers, annual travel spend, trip frequency and more.Analysts: Brandie Wright, Mark BlutsteinTopic: Consumer TrendsRegion: EuropeResearch Type: Report
Following a drop in 2016, the incidence of leisure travel among U.S. adults climbed in 2017. More than seven in 10 Americans took at least one leisure trip in 2017, with notable increases among lower- and middle-income earners. Conversely, average annual travel spend and trip frequency declined slightly. This updated collection of reports provides a range of data and analysis on key aspects of the U.S. consumer travel market.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
The travel industry has long sought to understand the millennial mentality, including how their attitudes and preferences impact where they go, whom they travel with, and how much they spend. Now that some millennials have begun to have children and raise families, will their travel behavior change? This report examines the state of U.S. family travel, including a comparison of family travel-related attitudes and activity across generations.Analyst: Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
Following the 2016 U.S. presidential election, the stock market climbed and more consumers traveled. Over 70% of the U.S. online population took a leisure trip in 2017, bringing in a new group of travelers compared to previous years. This report examines the incidence of travel among U.S. adults, with a focus on trip frequency and length, and overall travel spend.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report