With positive macro factors in place, India’s online travel bookings are thriving, with double-digit growth projected through 2021. As Indian travelers have gained travel experience, their travel frequency has increased, and more are venturing out beyond the country’s borders for the first time. This report provides insight into the Indian online leisure traveler, including general traveler behavior, motivations, purchase incidence and spend, as well as research, shopping and booking practices.Analysts: Chetan Kapoor, Bing Liu, Cathy Walsh, Deepak JainTopic: Consumer TrendsRegion: Asia PacificResearch Type: Report
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Hostels have long been identified with young travelers seeking a cheap place to lay their heads and, perhaps, the chance to socialize with other youthful adventurers. But while hostel travelers do tend to be budget-conscious, they also represent a desirable demographic, with significantly higher average annual trip spend and frequency that the overall travel population. And although hostels are among the least expensive lodging options available, the hostel segment is evolving to keep pace with a rapidly changing global travel market and rising consumer expectations.Analysts: Cathy Walsh, Douglas QuinbyTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report
Following a year in which leisure travel incidence finally surpassed pre-recession levels, the U.S. leisure travel market shifted into reverse in 2016. Overall leisure travel declined for most age groups, and international travel dipped as well. But despite the pullback, significant bright spots remained. This Spotlight examines the incidence of travel among U.S. adults, with a focus on trip frequency, length and overall travel spend.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
While travelers frequently fantasize about idyllic destinations, leisure travel encompasses many types of trips beyond the dream getaway. In 2016, U.S. travelers often ventured out with financial considerations in mind, and therefore opted to put off that dream vacation. This Spotlight explores U.S. travelers’ trip motivations and other factors that influence destination selection. It also provides fresh data on trip length, travel spend, travel party composition and more.Analysts: Cathy Walsh, Mark BlutsteinTopics: Consumer Trends, Destination & Activities MarketingRegion: U.S. & CanadaResearch Type: Report
With more disposable income than the general traveler population and a greater willingness to spend on high-end services, affluent travelers represent a critical segment for the travel industry. In addition to spending more, upscale travelers also tend to rate travel as a high priority relative to other forms of discretionary spending. This Spotlight examines the attitudes and behavior of high income travelers – where they stay, how they book and what they do during their trips.Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report
While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the activities on the ground that inspire travelers to go places. Travel activities, the aggregate of in-destination spend on tours, activities, attractions and events, is the third-largest travel segment and accounts for 10% of global travel revenue. This report explores the state of travel activities to assess the market landscape, the challenges ahead and the opportunities for distribution in the broader travel marketplace.Analysts: Alice Jong, Bing Liu, Douglas QuinbyTopics: Destination & Activities Marketing, Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesResearch Type: Report
Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The growth reflects travel’s importance among Canadians and the country’s appeal as a destination. This report presents findings on the Canadian leisure travel market, including sizing and projections from 2015-2021, analysis of key segments, distribution dynamics, major players and more. Drawing on a survey of Canadian leisure travelers, it also features a range of metrics and trends on consumer travel, including trip frequency and length, destination selection, booking methods and more.Analysts: Cathy Walsh, Alice Jong, Bing Liu, Lorraine SileoTopics: Market Overview & Sizing, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Businesses spend a lot of money on marketing and advertising with the goal of driving sales, revenues, and profits. For a very long time, that meant focusing on ways to drive consumer attention to the product or services the business chose to promote. In the parlance of travel, this focus has been on the destination, not on the trip itself. Digital has, however, precipitated the altering of this thinking. With the de-centralization of how and where people buy, marketers have had to become more customer-centric, paying attention to customer segments, behaviors, expectations, and experiences. The assemblage of these new focal points is called the customer journey, and this report will more deeply explore — through the combination of travel-specific and generalized sources — the customer journey, its value to a business, and how customer journeys can also foster innovative thinking and execution for travel marketers.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
Asia Pacific is a growth engine of the global travel industry, and while much attention has been focused on the more populous China and India, Southeast Asia is emerging as a key area of focus for suppliers, OTAs, investors and startups. With a growing economy and a burgeoning middle class, the region is home to a growing population of young, tech-savvy consumers, eager to travel. Based on a comprehensive consumer research study, this report highlights traveler behaviors, attitudes and preferences in Thailand, Malaysia, Indonesia and Singapore. The publication identifies key trends across demographics, trip types and destinations, travel incidence and spend, online information sources, booking behaviors, and the usage of mobile devices and social networking in relation to travel.Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Douglas Quinby, Maggie RauchTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
Following an all-time high in 2015, the incidence of leisure travel among U.S. adults declined somewhat in 2016, and Americans spent less on travel and took fewer trips, on average. Despite the drop, however, more U.S. travelers stayed in a hotel in 2016, and more now seriously consider private accommodation options than in the past. The growing millennial traveler segment is increasingly influential, and more travel shopping, planning and booking has shifted to mobile devices. Based on a comprehensive survey of leisure travelers’ attitudes and behavior, this special collection of reports provides a range of data and analysis on key aspects of the U.S. leisure travel market.Analysts: Mark Blutstein, Cathy Walsh, Georgette JamesTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report