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Until recently, ground transportation rarely inspired excitement among travelers or investors. Thanks largely to smartphones and the rise of the sharing economy, the segment has experienced profound upheaval. Investors have poured billions into transportation startups, and adoption of ride-hailing apps has soared. This report analyzes traveler behavior and attitudes in relation to ground transportation, including segmentation across leisure and business travelers. It also provides market sizing and dynamics for car rental, taxis, prearranged car services and shuttles, and traces the impact of mobile ride-hailing.Analysts: Douglas Quinby, Bing Liu, Cathy Walsh, Chetan KapoorTopic: Consumer TrendsSegment: Car Rental & Ground TransportationResearch Type: Report
Transportation and travel. Travel and transportation. For obvious reasons, the two cannot be treated as mutually exclusive. Both are being transformed by ever-hastening technological advances, and though the naysayers dismiss the likelihood of total disruption, one has only to look at other technological leapfrog moments: the Ford Model T, Southwest Airlines, Apple’s iPhone, Uber. In each of these instances, mass adoption occurred because of a disruptor, and once that disruptor entered the market, adoption took place in fewer than 10 years. History is about to repeat, and it will once again involve how people get around. Many predict this change will be the most transformative one in transportation for the next 100 years. This analysis will explore various aspects and implications of this transformation on the travel industry.Analyst: Hollis ThomasesTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Article
Technology has revolutionized retail. Consumers the world over are now just a few online clicks away from shopping and purchasing almost any product and service. The travel and tourism industry was one of the first sectors to make the online leap, putting a vast array of services within reach of a few simple clicks.As a result, there is no end of options available to help a consumer plan, shop for, and purchase travel between two airports, or between railway station X and railway station Y. Over the last decade, online travel agencies (OTA), airlines, rail and metasearch companies have made this process even simpler, more convenient and almost instantaneous. Yet, very few travelers begin and end their journeys at the airport or the station, and leisure trips often include multiple destinations and transfer points. For example, a leisure traveler visiting Athens and the Greek islands from the US would be faced with planning upward of 20 separate booking transactions including multiple ground transfers at various locations, air travel and ferry service. And this is further complicated with unfamiliar destinations.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Article
Technology plays a growing role in individual lifestyles and how people engage with their surroundings. Smartphones and wearables are ever-present companions. Unlimited entertainment options are instantly available across multiple devices by subscription. Digital assistants answer questions and execute commands. As consumer reliance on technology increases, expectations while traveling will inevitably grow.A combination of these new direct and indirect needs will permanently change the hotel guest experience. Hotel design will become more focused on satisfying various guest personas demanding the technological conveniences of home and office while traveling.Analyst: Robert ColeTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Article
This paper presents an overview of how and why the traveler’s expectations matter, the process of creating great digitally-transformed customer experiences, and mistakes that should be avoided. It also provides examples of digitally-transformed leisure and business traveler customer experiences, digital transformation leadership requirements, and considerations for the future of the customer experience.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Article
Have you used your smartwatch to board your flight? How about using your wearable to unlock your hotel room door? The answer most likely is no. The hype around wearables was at its peak when I wrote my last article Wearables: Their Time Has Come in June 2015. Over the last 18 months reality has set in and a clearer picture has emerged of the role wearables are playing in our life today and how they fit in the travel experience in the immediate and mid-term future. This article takes another look at the subject of wearables and readjusts our expectations.Analyst: Norm RoseTopic: Technology InnovationResearch Type: Article
China is among the world’s fastest-growing economies, and its travel market is projected to grow 9-11% annually for the next several years. This continued growth is being driven by more citizens joining the traveling class, improvements in transportation infrastructure, and suppliers and intermediaries tailoring their products to the Chinese traveler. This report provides market sizing, trends and analysis on the Chinese leisure travel market, with projections through 2021.Analysts: Maggie Rauch, Coney Dongre, Deepak JainTopic: Market Overview & SizingRegion: Asia PacificResearch Type: Report