This Spotlight explores the evolution of search technology, with a focus on the technologies, platforms and other factors that help consumers discover, learn and decide (and purchase) based on information that is contextually relevant.Analyst: Michael GerraTopics: Social & Search, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
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As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by segment. U.S. Online Travel Overview Fifteenth Edition provides comprehensive market sizing of the U.S. travel industry, with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report highlights the trends that have driven the growth of the online channel, and features a comprehensive view of the U.S. travel landscape from 2013-2017.Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Driven by high Internet and smartphone penetration, improving technology infrastructure and a young population with an appetite for travel, the Middle East travel market is well positioned for strong growth over the next five years. This report provides sizing and analysis of the online and total leisure travel markets in the Middle East, as well as regional projections through 2021, including distribution dynamics, core country markets and more.Analysts: Cristina Polo, Karen Burka, Shadi KaddouraTopics: Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: Middle East & AfricaResearch Type: Report
Over the past decade, the Indian travel market has undergone a dramatic transformation. Travelers have grown confident with online shopping, as innovative web and mobile offerings keep the travel vertical at the forefront of India’s online revolution. With Indian consumers primed to embrace higher-value online purchases, packaged travel represents a significant opportunity. Indian Holiday and Packages Market: Now Empowered, Travelers Take Control provides a picture of India’s holiday traveler population, including insight into general travel behavior; online and offline shopping; incidence of packaged travel purchases; purchase patterns for bundled travel; and mobile adoption.Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Deepak Jain, Douglas QuinbyTopic: Consumer TrendsSegment: Tours & PackagesRegion: Asia PacificResearch Type: Report
Today’s road warriors are travel’s most coveted bunch. They account for a small slice of the business traveler population but an outsized share of trips, and their impact and influence on the industry far outweighs that of the rest of the traveling population. This report takes an in-depth look at the frequent business traveler: who they are, how and what they book, and what they expect from the business travel experience.Analysts: Bing Liu, Douglas Quinby, Norm RoseTopic: Business TravelSegment: Car Rental & Ground TransportationRegion: U.S. & CanadaResearch Type: Report
Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers worldwide consume and share travel information. As travelers explore the online and mobile tools available to them, the digital funnel is evolving in every market. This report provides a detailed look at how travelers in eight key markets – Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S. – are navigating the trip life cycle. It provides a basis for understanding travel-planning behavior in relation to devices and attitudes toward key shopping and purchase channels.Analysts: Cathy Walsh, Douglas Quinby, Marcello GasdiaTopics: Social & Search, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
In the years since smartphones first disrupted the travel market, companies have made great strides in offering mobile functionality that makes the travel process more seamless. While corporate travel initially lagged leisure in mobile development, the industry has moved quickly to provide business travelers with better mobile tools, features and functionality. To optimize their investments, companies must understand how business travelers use their mobile devices, both for work and for play. This report offers travel managers, suppliers and intermediaries key insights into business traveler behavior in relation to mobile devices, including general behavior, device adoption, future purchase intentions, participation in social media and more.Analyst: Charuta FadnisTopics: Business Travel, Mobile, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.Analyst: Marcello GasdiaTopics: Consumer Trends, Mobile, Social & Search, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The growth reflects travel’s importance among Canadians and the country’s appeal as a destination. This report presents findings on the Canadian leisure travel market, including sizing and projections from 2015-2021, analysis of key segments, distribution dynamics, major players and more. Drawing on a survey of Canadian leisure travelers, it also features a range of metrics and trends on consumer travel, including trip frequency and length, destination selection, booking methods and more.Analysts: Cathy Walsh, Alice Jong, Bing Liu, Lorraine SileoTopics: Market Overview & Sizing, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
The Asia Pacific region is blossoming with digital travel startups vying to disrupt the status quo of incumbent intermediaries that have been around for more than a decade. APAC startups are garnering astonishing investor attention and implementing viable strategies to bolster local market adoption. This report takes a comprehensive look at the APAC travel startup ecosystem from 2005-2017, with a focus on key investors and acquisitions, and the vertical and horizontal categories that are generating the most interest and activity.Analysts: Chetan Kapoor, Michael ColettaTopic: Technology InnovationRegion: Asia PacificResearch Type: Report