Strong economic, air market performance propel the Indian travel market to new heights. As India’s economy grows and consumption increases, more people are spending their discretionary income on lifestyle and services, including travel. India Online Travel Overview Ninth Edition presents market sizing and projections for the Indian total and online leisure and unmanaged business travel markets for 2014-2020.Analysts: Chetan Kapoor, Coney Dongre, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
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While hotel shopping via desktop on online travel agencies (OTAs) has recently fallen, coinciding with the launch of several major hotels’ direct-booking marketing campaigns, OTAs have seen significant mobile visitation and hotel booking volume growth overall, as conversion has risen. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for major OTAs. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the July 14, 2016 webinar - in partnership with IATA and sponsored by Amadeus and CyberSource - to explore the impact of fraud on today's agency landscape, including the fraud rate of travel bookings and the revenue impact on agencies.Analyst: Mary Pat SullivanTopics: Consumer Trends, Technology InnovationSegments: Air, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Online travel agencies (OTAs) charged forward in 1H16 following 2015’s year of consolidation. Rising online penetration and travel demand continued fueling Asia Pacific’s (APAC) rapid growth, and APAC OTAs chipped away at U.S. OTAs’ global market share of gross bookings. Hoteliers challenged OTAs with more aggressive direct booking tactics and APAC intermediaries continued unsustainable discounting schemes that grew market share but hurt profits. Collective gross bookings from eight publicly reported OTAs surged despite unpredictable external events such as European terrorist attacks, the Zika outbreak and “Brexit.”Analysts: Alice Jong, Douglas QuinbyTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report
The U.S. travel market enjoyed a solid 2017, with all segments experiencing growth of 1-5% over 2016. Overall, the market expanded 3%, with online sales outperforming the market as a whole. Many suppliers bolstered their online direct sales efforts, while OTAs (in particular Expedia and Booking.com) had a strong year as well. This report provides comprehensive market sizing and projections for the U.S. travel industry from 2015-2021, and includes analysis of the key trends and players that are shaping the market.Analysts: Lorraine Sileo, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of consolidation, hotels, metasearch and private accommodation players are pushing to grow their share of the lodging landscape. This report presents analysis of traffic trends for the U.S. online accommodation marketplace, including hotel and private accommodation websites, as well as the hotel paths of online travel agencies (OTAs) and metasearch sites. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Whether they visit review sites, poll friends on Facebook, or compare guest reviews on a hotel or online travel agency (OTA) site, most travelers consult their peers as they plan their trips. Many hotel chains and OTAs have now adopted the approach of featuring only “verified reviews,” in which the reviewer is confirmed to have stayed at the property. But do travelers place more trust in verified reviews, and for that matter, do they even know or care which sites only include content from verified guests? This article examines European travelers’ use and perceptions of traveler reviews, including an assessment of the types of websites they consult and trust most from the standpoint of guest reviews.Analysts: Maggie Rauch, Douglas QuinbyTopic: Consumer TrendsSegments: Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
The U.S. hotel industry remains healthy, reaping the benefits of stronger economic growth and increased demand. Good fortune should continue, as forecasters predict record occupancy for U.S. hotels to last throughout the decade. However, a series of challenges continues to stall growth in average daily rate (ADR), such as increased supply, the impact of discounted loyalty rates and pressures from private accommodation.Analyst: Lorraine SileoTopics: Market Overview & Sizing, MobileSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
In the early 1990’s, air shopping and booking was largely dominated by four GDSs, which handled communication and data transfer between suppliers, intermediaries and various other points of sale. Today, air shopping is increasingly influenced by a range of other entities and platforms, including metasearch, third-party search, large computer systems on commodity hardware, open source software, large online travel agencies, airline fee reductions and cloud services. This Analysis examines the components of the legacy airfare shopping process, and the new technologies and user expectations that could potentially be the catalysts for reshaping airfare shopping.Analyst: Bob OffuttTopic: Technology InnovationSegment: AirRegion: U.S. & CanadaResearch Type: Report
View and/or download the presentation deck and audio recording of the April 12th, 2017 webinar - held in partnership with Jumpshot - to explore key traffic and conversion trends for online accommodation in the U.S. across desktop and mobile.Analysts: Douglas Quinby, Pete ComeauTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report