Want to know what publications our analyst team recommends? Explore the segment-specific recommended reading lists HERE.
More than seven in 10 American and European adults took a leisure holiday in 2015. Yet despite their shared affinity for leisure travel, unique economic conditions, cultural and geographical factors in these markets influence consumers’ decisions about where to go, as well as their travel behavior and attitudes. This report explores how U.S. and European travelers manage the destination selection process and other key aspects of their trips. Analysis includes trip frequency and spend, preferences for domestic vs. international travel, primary motivators for travel, online vs. offline sources of information, and travel intentions for the coming year.Analysts: Brandie Wright, Mark BlutsteinTopics: Destination & Activities Marketing, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Europe, U.S. & CanadaResearch Type: Report
The advent of basic economy fares has enabled full-service U.S. airlines to offer unbundled services and compete with LCCs more effectively. Offers continue to evolve as airlines try various bundles and combinations to see what gains traction. Therefore, the shopping and booking experience is now supported by richer content as airlines seek to differentiate their basic fare offerings and ancillaries. In 2018, ancillaries account for 12% of U.S. airlines’ passenger-related revenue, and this share is expected to continue trending upward. This report presents a high-level summary of the U.S. airline segment, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Michael Gerra, Cathy Walsh, Maggie RauchTopic: Market Overview & SizingSegment: AirRegion: U.S. & CanadaResearch Type: Report
Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings will climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2016-2022. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Benedikt Hofmeister, Linda SchmidtTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Online travel agencies (OTAs) charged forward in 1H16 following 2015’s year of consolidation. Rising online penetration and travel demand continued fueling Asia Pacific’s (APAC) rapid growth, and APAC OTAs chipped away at U.S. OTAs’ global market share of gross bookings. Hoteliers challenged OTAs with more aggressive direct booking tactics and APAC intermediaries continued unsustainable discounting schemes that grew market share but hurt profits. Collective gross bookings from eight publicly reported OTAs surged despite unpredictable external events such as European terrorist attacks, the Zika outbreak and “Brexit.”Analysts: Alice Jong, Douglas QuinbyTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article
Until recently, ground transportation rarely inspired excitement among travelers or investors. Thanks largely to smartphones and the rise of the sharing economy, the segment has experienced profound upheaval. Investors have poured billions into transportation startups, and adoption of ride-hailing apps has soared. This report analyzes traveler behavior and attitudes in relation to ground transportation, including segmentation across leisure and business travelers. It also provides market sizing and dynamics for car rental, taxis, prearranged car services and shuttles, and traces the impact of mobile ride-hailing.Analysts: Douglas Quinby, Bing Liu, Cathy Walsh, Chetan KapoorTopic: Consumer TrendsSegment: Car Rental & Ground TransportationResearch Type: Report
Slow but steady economic growth continues to provide a solid foundation for Europe’s travel market. Despite continuing terrorism fears and concerns over the implications of the U.K.’s exit from the EU, gross travel bookings are projected to hit new highs in 2016, with advances driven by online bookings – especially mobile. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Felica EisenbeisTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by segment. U.S. Online Travel Overview Fifteenth Edition provides comprehensive market sizing of the U.S. travel industry, with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report highlights the trends that have driven the growth of the online channel, and features a comprehensive view of the U.S. travel landscape from 2013-2017.Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report