Want to know what publications our analyst team recommends? Explore the segment-specific recommended reading lists HERE.
Phocuswright has tracked the digital travel startup landscape for over a decade. During this time, the digital travel ecosystem has undergone tremendous transformation. Travel startups continue to raise greater amounts of funding, challenge the status quo and lead the wave of disruption globally. Analysts: Michael Coletta, Chetan KapoorTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsResearch Type: Interactive Charts
Augmented reality (AR), virtual reality (VR) and the full spectrum of technologies that combine real and virtual worlds create intriguing possibilities for travel, tourism and hospitality. Over the last half decade, companies within and outside of travel have experimented with virtual objects and immersive experiences. The hardware and methods for delivering these experiences continue to develop, but a range of indicators suggest we are nearing an inflection point. While AR and VR largely have been treated as novelties to date, changes are coming that will put these technologies at the core of web development. Analyst: Cathy WalshResearch Type: Article
Keeping up with the latest and greatest bright shiny object in digital marketing oftentimes feels like a race with no finish line. Making determinations on how much attention, time, resources, and actual budget to allocate to new advancements in digital marketing challenges any professional, even the savviest. With the pace of change and the pressures of competition, brands must weigh their decisions based on both where they think their consumers will be next and how much they want to be leaders versus followers in that space.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Article
Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and beyond. This year we incorporate the views of our extended analyst team, who are industry experts in a range of areas. This paper features introductions to more in-depth discussions on these topics that will be published throughout the remainder of this year.Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseTopic: Technology InnovationResearch Type: Report