The U.S. hotel industry remains healthy, reaping the benefits of stronger economic growth and increased demand. Good fortune should continue, as forecasters predict record occupancy for U.S. hotels to last throughout the decade. However, a series of challenges continues to stall growth in average daily rate (ADR), such as increased supply, the impact of discounted loyalty rates and pressures from private accommodation.Analyst: Lorraine SileoTopics: Market Overview & Sizing, MobileSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
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On the surface, year-to-year changes in the percent of revenue booked through traditional hospitality distribution channels appear to be stable. This belies seismic changes occurring among the major players in distribution – chains, online travel agencies, metasearch sites, travel agencies, travel management companies, search engines, tour operators. social media sites and new distribution related startups. We need an alternate way to view the hospitality distribution system.Analyst: Bill CarrollTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Report
CIO.com defines business intelligence (BI) as, "an umbrella term that refers to a variety of software applications used to analyze an organization's raw data. BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting." The purpose of this article is to evaluate the current status of BI in hospitality.Analyst: Gillian HuntoonTopic: Technology InnovationResearch Type: Report
Debate over the value of online travel agencies (OTAs) and the impact on profitability of increasing direct bookings is endless. If OTA executives and lodging owners take a long-run versus short-run point of view, the debate might actually lead to a resolution.On a global scale, Phocuswright research indicates that OTAs and their metasearch counterparts continue to capture an increasing share of online hotel bookings. This is despite significant efforts and expense by some chains and properties to shift OTA bookings to hotel-direct channelsAnalyst: Bill CarrollTopic: Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
In just five years, Europe’s private accommodation marketplace has witnessed explosive growth. Renting is common among European travelers, and a surge in bookings has fueled growth of online distribution platforms. At the same time, a new generation of owners and hosts are getting into the rental game. This report provides sizing and projections for Europe’s private accommodation landscape, and identifies the key players, trends and challenges that characterize the market.Analysts: Douglas Quinby, Mark Blutstein, David Juman, Bing Liu, Friederike Winkowski, Deepak JainTopics: Market Overview & Sizing, Consumer TrendsSegment: Hotels & LodgingRegion: EuropeResearch Type: Report
It is no longer headline news that private accommodations are an integral part of the travel landscape. Airbnb, the sharing economy pioneer, has been around for nearly a decade, and scores of other home-sharing websites around the world are changing the way consumers think about where to stay. Now that renting is mainstream, all travel brands must understand the droves of travelers powering the rising home rental market. American and European renters stand out not only among themselves, but from the broader traveler population as well. Travel marketers in particular must pay close attention to the rise of rentals, as more and more of these coveted frequent travelers opt for a home over a hotel.Analysts: Brandie Wright, Mark BlutsteinTopic: Consumer TrendsSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
The bed and breakfast (B&B) segment of the hospitality industry has long been overlooked and overshadowed by the broader hotel industry, and has long lacked definitive market research to size the sector and map the landscape. So Phocuswright undertook a major research project with the support of BedandBreakfast.com to study the U.S. B&B market.Analyst: Brandie WrightTopics: Consumer Trends, Market Overview & SizingRegion: U.S. & CanadaResearch Type: Report
Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of their demand acquisition strategy. While TripAdvisor currently leads the pack, competitors like Kayak and Trivago are closing the gap. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on desktop and mobile traffic for the leading metasearch sites in the U.S. Data includes monthly unique visitors for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Private accommodation has exploded over the past few years, bringing alternative lodging options into the mainstream. While both HomeAway and VRBO have been the historical leaders in this category, Airbnb has grabbed the most headlines recently – and has grown the fastest by far. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for the leading private accommodation intermediaries. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
In an effort to regain some market share from leading OTAs, major hotel brands have introduced exclusive rates and other perks for loyalty members who book direct. But to what extent have these initiatives paid off? This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for major hotel brands. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report