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In just five years, Europe’s private accommodation marketplace has witnessed explosive growth. Renting is common among European travelers, and a surge in bookings has fueled growth of online distribution platforms. At the same time, a new generation of owners and hosts are getting into the rental game. This report provides sizing and projections for Europe’s private accommodation landscape, and identifies the key players, trends and challenges that characterize the market.Analysts: Douglas Quinby, Mark Blutstein, David Juman, Bing Liu, Friederike Winkowski, Deepak JainTopics: Market Overview & Sizing, Consumer TrendsSegment: Hotels & LodgingRegion: EuropeResearch Type: Report
Young people have long been early adopters of new technologies, and nowhere are the tastes and preferences of youth felt more strongly than in the realm of social media. With older millennials now in their mid-thirties, it is no surprise that social media habits differ even between older and younger millennials. The social media usage of today’s youngest adults is often more savvy and nuanced than that of their predecessors. This article examines the social habits of teens and young millennials (i.e., the Snapchat generation), and what they mean for the future of social media in travel.Analyst: Cathy WalshTopic: Social & SearchResearch Type: Report
Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three U.S. travelers used private accommodation, and in 2016 private accommodation was projected to climb 11%, nearly twice as fast as the U.S. travel market. Based on surveys and interviews conducted with rental travelers, hosts and homeowners, property managers and executives in the vacation rental and private accommodation space, this report presents a detailed look at how this dynamic segment has evolved and where it is headed in the years to come.Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie RauchTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
While travel as an industry is not generally associated with speed, the behind-the-scenes business of travel cannot afford to think or act leisurely. Ever-advancing new technologies, disruptive and competitive forces, and unpredictable economic factors strain even well-situated players. This article lays out the key challenges for the future of travel, and provides recommendations on how to keep up with the fast pace of change in order to deliberately transform and reinvent.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
Despite rumors of their imminent demise, global distribution systems (GDSs) are still alive and well. The technology that supports the business services they provide will have a profound and lasting effect on travel distribution. Phocuswright posed a series of questions regarding technology and travel distribution to three leading GDSs – Amadeus, Sabre and Travelport. This analysis summarizes the GDS’ key initiatives and strategies, and also includes detailed Q&A that sheds light on their approach to technology and the future of travel.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
Europe’s economy continues to recover from the recession. Thanks in part to increased consumer spending, the region’s travel industry reached new heights in 2015, driven by exceptional growth in the online market. Phocuswright's European Online Travel Overview Eleventh Edition provides comprehensive analysis, sizing and forecasts for Europe's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, and also includes access to dedicated reports focusing on the following six individual European travel markets: France, Germany, Italy, Scandinavia, Spain and the U.K.Analysts: Charuta Fadnis, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report