Increasingly, companies realize that paying lip service to their audience in the form of brand positioning and advertising messages may bring in customers, but not retain them. Brands have to live up to the expectations they create for their customers, and those expectations cross boundaries of time, device and form of interaction. Companies in every industry need to think hard about how to produce great customer experiences, and travel has its own unique challenges.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
Read More
Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has significantly impacted many aspects of U.S. consumers’ day-to-day lives. Travel is no exception, and in fact represents one area that has been dramatically transformed by the Internet, mobile devices and a range of online tools and services. Based on a comprehensive survey of U.S travelers’ device ownership, attitudes and behavior, this report series examines the ways in which consumers integrate technology throughout the travel life cycle – from trip planning, shopping and booking, to the actual travel experience.Analysts: Mark Blutstein, Douglas QuinbyTopics: Technology Innovation, MobileRegion: U.S. & CanadaResearch Type: Report
Apart from the advent of the Internet itself, no phenomenon has both captivated and terrified travel executives as has the rise of mobile. Its impact continues to evolve – but the implications are profound. This short report provides a complete view of the mobile traveler in 2017, including who they are, how they plan and shop for travel, how they use their device in-trip, and what it all means for travel brands and the industry overall.Analysts: Mark Blutstein, Douglas QuinbyTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
In the relatively mature U.S. online travel market, the days of easy online growth are a thing of the past. As organic gains slow, the battle for market share among suppliers and intermediaries is increasingly competitive. As both suppliers and OTAs strive to attract website visitors and boost online bookings, mobile has emerged as a wild card, with traveler behavior varying significantly by segment and channel. This report assesses online shopping and purchase dynamics by considering a range of factors, including channel, device, operating system and loyalty status.Analysts: Cathy Walsh, Deepak Jain, Douglas QuinbyTopics: Mobile, Social & SearchSegments: Air, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
After years of soaring mobile adoption, smartphone ownership is nearly ubiquitous among travelers in key markets. For those who own multiple devices, mobile is capturing a growing share of time spent online, and the channel is now making a significant impact on travel shopping and booking. This report explores Phocuswright’s latest mobile data to answer key questions and highlight the most important mobile travel trends across regions.Analyst: Cathy WalshTopics: Mobile, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
A recent Phocuswright study of smartphone usage found that the mobile web is significantly changing how people use the Internet. Global smartphone penetration is phenomenal, exceeding 50% in many markets worldwide. Tablet adoption is on the rise, and the use of smart watches is expected to be significant. In travel, while desktop/laptop computers remain the dominant device for trip planning, tablet and smartphone usage is high and growing.Analyst: Bob OffuttTopics: Mobile, Technology InnovationResearch Type: Report
Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.Analyst: Marcello GasdiaTopics: Consumer Trends, Mobile, Social & Search, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
In 2015, 1.4 billion smartphones, 233 million tablets, and 75 million wearable devices will be sold. And by 2020, worldwide smartphone subscriptions are projected to top 6.1 billion. Mobile is changing every stage of the travel value chain. This report examines the mobile travel landscape, focusing on device adoption and travelers’ use of mobile for shopping, booking, and payments. In addition, it explores what’s driving mobile travel innovation, including the next generation of mobile travel apps.Analyst: Cathy WalshTopic: MobileSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
In the years since smartphones first disrupted the travel market, companies have made great strides in offering mobile functionality that makes the travel process more seamless. While corporate travel initially lagged leisure in mobile development, the industry has moved quickly to provide business travelers with better mobile tools, features and functionality. To optimize their investments, companies must understand how business travelers use their mobile devices, both for work and for play. This report offers travel managers, suppliers and intermediaries key insights into business traveler behavior in relation to mobile devices, including general behavior, device adoption, future purchase intentions, participation in social media and more.Analyst: Charuta FadnisTopics: Business Travel, Mobile, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Following a whirlwind decade of rising mobile adoption, the dust is finally beginning to settle. Smartphones are now nearly ubiquitous, and consumers expect all the bells and whistles of the desktop shopping and buying experience to translate flawlessly to the small screen. Travel companies must be relentless in their efforts to improve the online experience on all devices. Based on a comprehensive survey of U.S traveler attitudes and behavior, this report examines the use of technology and online platforms – including mobile devices, PCs, tablets, online social networks and more – throughout the travel life cycle.Analysts: Marcello Gasdia, Mark Blutstein, Cathy WalshTopics: Technology Innovation, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
The digital discovery and delivery of tours, activities and all the things travelers do “when they get there” has been one of the most anticipated developments in online travel. While the sector has been relatively slow to evolve, technology has advanced rapidly in recent years, and startups and others in the online travel distribution ecosystem have made great strides in addressing this dynamic segment. This report explores the fundamentals of consumer behavior around tours and activities across eight major travel markets worldwide, and examines the key trends poised to redefine the in-destination traveler experience.Analysts: Douglas Quinby, Alex Kremer, Marcello GasdiaTopic: Consumer TrendsSegments: Hotels & Lodging, Online Travel Agencies, Tours & PackagesResearch Type: Report
Smartphone ownership among leisure travelers in Europe’s largest travel markets is closing in on 90%. Meanwhile, technology giants continue to press forward with mobile, and smartphones and tablets have each become crucial in how consumers search, shop and book travel online. This report helps travel companies understand the intersection between consumer technology and online travel planning in key European markets, with a focus on the devices, websites and apps that travelers use, along with key trends in social network adoption and activity.Analysts: Mark Blutstein, Marcello GasdiaTopic: Technology InnovationSegments: Air, Cruise, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
As Latin America’s largest individual travel market, Brazil is a key driver of online growth, and in recent years the country has piqued the interest of travel investors, OTAs and metasearch companies. Despite a contracting economy and fears of inflation, the Brazilian travel industry has proven resilient, and the country’s travelers are tech-savvy and increasingly open to exploring online shopping and booking. This report examines how Brazilian consumers plan their leisure travel, from destination selection and shopping, to booking, traveling and sharing. It also provides insight into the devices, channels and information sources Brazilian travelers use at each stage of the travel planning process. Analysts: Luke Bujarski, Colie HoffmanTopics: Market Overview & Sizing, Consumer Trends, MobileSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: Latin AmericaResearch Type: Report