Despite the strength of corporate travel bookings over the past few years, leisure/unmanaged business travel continues to grow at a faster pace, swelling its share of total U.S. travel dollars. And the spread between the leisure/unmanaged business and corporate sectors will widen over the next two years. This data point provides broad sizing and projections for the U.S. travel market, including leisure vs. corporate, online vs. offline, and the key factors shaping the country’s travel distribution landscape.Analyst: Lorraine SileoTopic: Business TravelSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
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Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market was projected to eke out just 1% growth. Phocuswright’s U.S. Online Travel Overview Sixteenth Edition provides comprehensive market sizing of the U.S. travel industry with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report analyzes trends in market share, technological innovation and consumer behavior that are influencing the marketplace, incorporating historical results and providing a five-year forecast. In addition, it includes detailed sizing and analysis of the U.S. online travel agency marketplace, as well as the air, hotel and lodging, and car rental segments.Analysts: Maggie Rauch, Alice Jong, Brandie Wright, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: U.S. & CanadaResearch Type: Report
Today’s road warriors are travel’s most coveted bunch. They account for a small slice of the business traveler population but an outsized share of trips, and their impact and influence on the industry far outweighs that of the rest of the traveling population. This report takes an in-depth look at the frequent business traveler: who they are, how and what they book, and what they expect from the business travel experience.Analysts: Bing Liu, Douglas Quinby, Norm RoseTopic: Business TravelSegment: Car Rental & Ground TransportationRegion: U.S. & CanadaResearch Type: Report
The European payment landscape stands at a crossroads. While traditional forms of payment like credit or debit cards, cash and check, still dominate in most markets, travel suppliers and intermediaries across the region are using new country-specific forms of payment, electronic funds transfer, virtual cards/virtual account numbers, prepaid cards and even smartphones.Analysts: Bing Liu, Ralph Merten, Norm RoseTopics: Business Travel, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation deck of the January 28, 2016 webinar - sponsored by Cognizant - to learn how to leverage these early technology adopters and connect with travelers at every step along the travel life cycle.Analysts: Marcello Gasdia, Norm RoseTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
Hotel products are inherently complex, and the ability to price and distribute rooms efficiently (at a reasonable cost) is fundamental to sustaining profitability. But in such a fragmented marketplace, any efforts to optimize rates and inventory will face a host of challenges: functional limitations in reservation systems and intermediary platforms, difficulty obtaining a complete picture of distribution costs, shifting OTA business models, loss of rate parity, and personalization. The future of channel management will focus on centralizing business rules across disparate systems, most likely with cloud-based reservation platforms. Until then, channel managers need to establish a total revenue management strategy across channels.Analyst: Robert ColeTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Report
In the years since smartphones first disrupted the travel market, companies have made great strides in offering mobile functionality that makes the travel process more seamless. While corporate travel initially lagged leisure in mobile development, the industry has moved quickly to provide business travelers with better mobile tools, features and functionality. To optimize their investments, companies must understand how business travelers use their mobile devices, both for work and for play. This report offers travel managers, suppliers and intermediaries key insights into business traveler behavior in relation to mobile devices, including general behavior, device adoption, future purchase intentions, participation in social media and more.Analyst: Charuta FadnisTopics: Business Travel, Mobile, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
A decade after the debut of the first smartphone, people’s fascination with mobile devices shows no sign of abating. Travelers, and particularly business travelers, are no exception. This Spotlight focuses on the European business traveler – the devices they own and use, and how comfortable they are with up-and-coming technology.Analysts: Claudia Unger, Mark Blutstein, David JumanTopics: Business Travel, Consumer TrendsRegion: EuropeResearch Type: Report