Corporate travel in the U.S. has seen a steady resurgence over the past few years as the economy left the recession in the rearview mirror. Despite clouds looming over the global economy at the beginning of 2016, the U.S. business travel outlook remains healthy. This report sizes the total corporate travel market in the U.S. – including online and offline channels – and examines the trends and dynamics shaping the industry. Analyst: Charuta FadnisTopics: Business Travel, Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCsResearch Type: Report
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While the Russian economy has been in the doldrums since 2013, relatively low unemployment and the aspirations of a growing middle class are fueling travel. With a strong desire to see more of their own country and the world beyond, the confident new Russian traveler is ready to head out into the wild blue yonder. This report provides insight into Russian consumers’ leisure travel behavior, including trip frequency, duration, travel expenditure and international travel, and explores the trip-planning process from destination selection to shopping, booking and much more.Analyst: Charuta FadnisTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report
Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three U.S. travelers used private accommodation, and in 2016 private accommodation was projected to climb 11%, nearly twice as fast as the U.S. travel market. Based on surveys and interviews conducted with rental travelers, hosts and homeowners, property managers and executives in the vacation rental and private accommodation space, this report presents a detailed look at how this dynamic segment has evolved and where it is headed in the years to come.Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie RauchTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
In the relatively mature U.S. online travel market, the days of easy online growth are a thing of the past. As organic gains slow, the battle for market share among suppliers and intermediaries is increasingly competitive. As both suppliers and OTAs strive to attract website visitors and boost online bookings, mobile has emerged as a wild card, with traveler behavior varying significantly by segment and channel. This report assesses online shopping and purchase dynamics by considering a range of factors, including channel, device, operating system and loyalty status.Analysts: Cathy Walsh, Deepak Jain, Douglas QuinbyTopics: Mobile, Social & SearchSegments: Air, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
Europe’s vacation rental market has exploded over the last several years, as would-be renters turned to online resources, and a plethora of startups and incumbents positioned themselves to capitalize on the shift. Europe is now the largest regional market for private rental accommodations, a segment that is increasingly moving from alternative to mainstream as a lodging option for travelers. This report takes a closer look at Europe’s private accommodation and rental landscape, including analysis of rental traveler behavior and trends, as well as online shopping and booking methods.Analysts: Douglas Quinby, Bing LiuTopics: Consumer Trends, Mobile, Social & SearchSegment: Hotels & LodgingRegion: EuropeResearch Type: Report
Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation deck of the January 28, 2016 webinar - sponsored by Cognizant - to learn how to leverage these early technology adopters and connect with travelers at every step along the travel life cycle.Analysts: Marcello Gasdia, Norm RoseTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
In the early 1990’s, air shopping and booking was largely dominated by four GDSs, which handled communication and data transfer between suppliers, intermediaries and various other points of sale. Today, air shopping is increasingly influenced by a range of other entities and platforms, including metasearch, third-party search, large computer systems on commodity hardware, open source software, large online travel agencies, airline fee reductions and cloud services. This Analysis examines the components of the legacy airfare shopping process, and the new technologies and user expectations that could potentially be the catalysts for reshaping airfare shopping.Analyst: Bob OffuttTopic: Technology InnovationSegment: AirRegion: U.S. & CanadaResearch Type: Report
Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around. The travel industry is certainly no exception. But just how influential are loyalty programs among the roughly 130 million U.S. leisure travelers who will generate more than US$300 billion in leisure gross bookings in 2015? This report examines the role of loyalty in consumer leisure travel behavior and spending, specifically for airlines, hotels and online travel agencies (OTAs). It addresses loyalty program participation across key demographics, and explores how loyalty impacts travel shopping and booking.Analysts: Marcello Gasdia, Karen BurkaTopics: Consumer Trends, Business TravelSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
With two thirds of the U.S. adult population taking a leisure trip during the year, 2014 was phenomenal for leisure travel. Millennials continue to exert a significant impact, and mobile bookings are making their mark across segments and channels. This report provides insight into U.S. consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration, travel expenditure and international travel. In addition, it explores the devices, websites and online functionality that consumers rely on at each step of the travel planning and purchasing process.Analysts: Marcello Gasdia, Mark Blutstein, Bing LiuTopic: Consumer TrendsSegments: Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
More than 1 billion Europeans travel long distance via train every year. The market is massive and growing, but rail has taken a back seat to flight and hotel search when it comes to online travel. Service fragmentation and data complexity have slowed the pace of integration of rail into mainstream online travel shopping channels. However, market competition, liberalization, and advances in digital distribution are steadily pulling rail deeper into Europe’s online travel ecosystem. This Spotlight analyzes Europe’s rail market in the context of online distribution and mounting competition among travel intermediaries to integrate rail into their service offerings.Analyst: Luke BujarskiTopic: Market Overview & SizingSegment: RailRegion: EuropeResearch Type: Report