Following a whirlwind decade of rising mobile adoption, the dust is finally beginning to settle. Smartphones are now nearly ubiquitous, and consumers expect all the bells and whistles of the desktop shopping and buying experience to translate flawlessly to the small screen. Travel companies must be relentless in their efforts to improve the online experience on all devices. Based on a comprehensive survey of U.S traveler attitudes and behavior, this report examines the use of technology and online platforms – including mobile devices, PCs, tablets, online social networks and more – throughout the travel life cycle.Analysts: Marcello Gasdia, Mark Blutstein, Cathy WalshTopics: Technology Innovation, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Read More
Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around. The travel industry is certainly no exception. But just how influential are loyalty programs among the roughly 130 million U.S. leisure travelers who will generate more than US$300 billion in leisure gross bookings in 2015? This report examines the role of loyalty in consumer leisure travel behavior and spending, specifically for airlines, hotels and online travel agencies (OTAs). It addresses loyalty program participation across key demographics, and explores how loyalty impacts travel shopping and booking.Analysts: Marcello Gasdia, Karen BurkaTopics: Consumer Trends, Business TravelSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
In both Australia and New Zealand, the local economies remain in a period of muted growth. Despite the slowdown, visitor arrivals are up and outbound trips are climbing steadily. This report presents market sizing and projections for the Australian and New Zealand total and online travel markets for 2014-2020. Particular attention is paid to the airline, hotel and car rental segments, as well as to the key trends that are shaping the region’s dynamic online travel distribution landscape.Analysts: Chetan Kapoor, Coney Dongre, Vera Lye, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
As the home country to both Booking.com and KLM Royal Dutch Airlines, the Netherlands plays an important role in the global travel marketplace. In addition, the country’s strong Internet penetration and open-minded population make it a very attractive online market for suppliers and intermediaries across all travel segments. This Spotlight presents an overview of the Netherlands travel market, including inbound, outbound and domestic trips, as well as an analysis of the country’s travel supplier and distribution landscapes.Analysts: Ralph Merten, Benedikt HofmeisterTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
While travel as an industry is not generally associated with speed, the behind-the-scenes business of travel cannot afford to think or act leisurely. Ever-advancing new technologies, disruptive and competitive forces, and unpredictable economic factors strain even well-situated players. This article lays out the key challenges for the future of travel, and provides recommendations on how to keep up with the fast pace of change in order to deliberately transform and reinvent.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
Emerging markets are advancing rapidly, private accommodation and in-destination activities are coming of age, and new technologies are reshaping online travel search, shop and book from the inside-out. There has never been a more exciting time in the world of online travel. From AI to APAC (and a whole lot in between), this report – presented by Expedia Affiliate Network – highlights what to expect from digital travel in the year ahead.Analysts: Maggie Rauch, Mark Blutstein, Alice Jong, Brandie Wright, Douglas QuinbyTopics: Consumer Trends, Destination & Activities Marketing, Mobile, Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the March 15, 2017 webinar - sponsored by Worldpay- to explore European payment methods and the awareness, adoption, intent and obstacles surrounding emerging forms of payment and payment technologiesAnalysts: Norm Rose, Lorraine SileoTopics: Business Travel, Consumer TrendsRegion: EuropeResearch Type: Report
Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market was projected to eke out just 1% growth. The U.S. Online Travel Overview Sixteenth Edition Market Sheet provides quick and easy access to U.S. travel market sizing data, including key sectors, segments and distribution channels.Analysts: Deepak Jain, Lorraine Sileo, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
With Italy’s economy finally heading into positive territory, and consumer confidence rising as a result, there is good reason to be optimistic about the future of the country’s travel market. Gross bookings increased 1% in 2014, and will improve another 2% in 2015. Every travel segment will see revenue growth in 2015 – with the exception of Italy’s traditional airlines, which continue to struggle in the face of strong competition from low-cost carriers (LCCs) and foreign airlines.Analysts: Stanislas Feminier, Charuta Fadnis, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Smartphone ownership among leisure travelers in Europe’s largest travel markets is closing in on 90%. Meanwhile, technology giants continue to press forward with mobile, and smartphones and tablets have each become crucial in how consumers search, shop and book travel online. This report helps travel companies understand the intersection between consumer technology and online travel planning in key European markets, with a focus on the devices, websites and apps that travelers use, along with key trends in social network adoption and activity.Analysts: Mark Blutstein, Marcello GasdiaTopic: Technology InnovationSegments: Air, Cruise, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report