While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of consolidation, hotels, metasearch and private accommodation players are pushing to grow their share of the lodging landscape. This report presents analysis of traffic trends for the U.S. online accommodation marketplace, including hotel and private accommodation websites, as well as the hotel paths of online travel agencies (OTAs) and metasearch sites. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
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Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The growth reflects travel’s importance among Canadians and the country’s appeal as a destination. This report presents findings on the Canadian leisure travel market, including sizing and projections from 2015-2021, analysis of key segments, distribution dynamics, major players and more. Drawing on a survey of Canadian leisure travelers, it also features a range of metrics and trends on consumer travel, including trip frequency and length, destination selection, booking methods and more.Analysts: Cathy Walsh, Alice Jong, Bing Liu, Lorraine SileoTopics: Market Overview & Sizing, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of their demand acquisition strategy. While TripAdvisor currently leads the pack, competitors like Kayak and Trivago are closing the gap. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on desktop and mobile traffic for the leading metasearch sites in the U.S. Data includes monthly unique visitors for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While today’s travelers are notoriously fickle, repeat visitation data suggests that loyalty perks and a satisfying customer experience can still entice travelers to come back for more. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on loyalty and repeat booking rates for major U.S. travel brands across several categories. Data includes average monthly bookings for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
While the travel industry pays close attention to channel differences and competitive dynamics, travelers care primarily about finding a great place to stay, regardless of the type(s) of travel website they shop on. In this sense, OTAs compete directly with private accommodation services, hotel suppliers and metasearch sites. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on the performance of several leading brands active in the U.S. accommodation marketplace, across key categories. Data includes monthly unique visitors and conversion for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: SegmentRegion: U.S. & CanadaResearch Type: Report
Explore Phocuswright's recent research on topics such as travel technology, rental travelers, consumer leisure travel behavior, the in-destination experience, and trends in destination marketing. Cees Bosselaar, Phocuswright's destination marketing specialist, will share general findings and discuss how these topics are relevant to destination marketers.Analysts: Cees Bosselaar, Douglas QuinbyTopic: Destination & Activities MarketingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
The unstoppable rise of mobile, along with the evolution of online platforms and other technology advances have given travelers increasingly sophisticated tools to leverage throughout the travel life cycle. Based on a comprehensive survey of U.S travelers’ attitudes and behavior, this special collection of reports explores key aspects of how consumers incorporate technology into their travel planning and booking, as well as into the actual travel experience itself.Analysts: Mark Blutstein, David Juman, Cathy Walsh, Brandie Wright, Michael Coletta, Douglas QuinbyTopics: Consumer Trends, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
DMO Clickstream presents website performance analysis of the destination marketing organizations (DMOs) of the 10 most-visited countries by U.S. travelers. Phocuswright selected the countries by the number of inbound U.S. travelers in 2016.Analysts: Coney Dongre, Douglas QuinbyTopics: Consumer Trends, Mobile, Social & SearchSegment: Online Travel AgenciesResearch Type: Report
For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving traveler traffic. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on referral share and trends for key segments and travel brands. Data includes desktop and mobile referrals in the hotel, OTA, private accommodation and metasearch categories.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
In an effort to regain some market share from leading OTAs, major hotel brands have introduced exclusive rates and other perks for loyalty members who book direct. But to what extent have these initiatives paid off? This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for major hotel brands. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report