More than seven in 10 American and European adults took a leisure holiday in 2015. Yet despite their shared affinity for leisure travel, unique economic conditions, cultural and geographical factors in these markets influence consumers’ decisions about where to go, as well as their travel behavior and attitudes. This report explores how U.S. and European travelers manage the destination selection process and other key aspects of their trips. Analysis includes trip frequency and spend, preferences for domestic vs. international travel, primary motivators for travel, online vs. offline sources of information, and travel intentions for the coming year.Analysts: Brandie Wright, Mark BlutsteinTopics: Destination & Activities Marketing, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Europe, U.S. & CanadaResearch Type: Report
Read More
Buoyed by positive economic indicators and generally strong consumer confidence, the European travel market is projected to climb to an all-time high in 2017. Despite continued growth, key challenges could impact individual travel markets or the region overall in the coming years. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2015-2021. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Friederike Winkowski, Linda SchmidtTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Smartphone travel planning continues to grow among European travelers. As mobile capabilities improve and travel apps go even more mainstream, travelers are embracing smartphones as an easy and reliable choice for travel planning. This Spotlight explores how French, German and U.K. travelers shop and book on smartphones, where they ultimately book travel plans, and how smartphone activity varies by age.Analysts: Mark Blutstein, Brandie WrightTopics: Mobile, Technology InnovationRegion: EuropeResearch Type: Report
Europe’s economy continues to recover from the recession. Thanks in part to increased consumer spending, the region’s travel industry reached new heights in 2015, driven by exceptional growth in the online market. Phocuswright's European Online Travel Overview Eleventh Edition provides comprehensive analysis, sizing and forecasts for Europe's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, and also includes access to dedicated reports focusing on the following six individual European travel markets: France, Germany, Italy, Scandinavia, Spain and the U.K.Analysts: Charuta Fadnis, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Compare 38 markets from seven different Online Travel Overview Reports through one easy-to-use interactive tool. Visually benchmark data for market size in gross bookings, compare segments (Air, Car Rental, Hotel & Rail), analyze markets across multiple years by segment or channel and more.Analyst: Gillian HuntoonSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, RailRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report
The Scandinavian countries of northern Europe – Norway, Denmark and Sweden – remain largely insulated from the political unrest and terrorist attacks that plague Europe’s major travel markets. At the same time, high Internet penetration across the region is translating to robust growth in the online travel market. Online revenue is projected to reach €9 billion in 2017, representing more than half of all travel gross bookings. This report presents findings on the Scandinavian leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Friederike Winkowski, David Juman, Benedikt Hofmeister, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
The new French government, led by president Emmanuel Macron, has committed to supporting the country’s travel sector, with ambitious plans to grow international arrivals. However, a series of crimes against visitors and high-profile terror attacks have hampered efforts to attract tourists. Despite this significant challenge, the French travel market will return to growth in 2017, with gross bookings expected to rise 2%. This report presents findings on the French leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Peter O'Connor, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
Germany is Europe’s largest economy as well as its largest travel market. Supported by strong economic growth and rising consumer confidence, Germany’s travel market is projected to increase 3% in 2017. This report presents findings on the German leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Ralph Merten, David Juman, Karen Burka, Katrin BockTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
After a flat 2016, in which growth was stymied by uncertain political and economic outlook, rising consumer confidence and a groundswell of foreign tourists will lift Italy’s gross travel bookings 3% in 2017. And though online bookings are expected to grow at more than double the overall market rate, offline bookings – and Italy’s 9,000 traditional travel agencies – continue to play a key role in the country’s travel market. This report presents findings on the Italian leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report
An uptick in international arrivals and the gradual recovery of domestic demand is fueling growth in the Spanish leisure travel market, with online bookings outpacing the broader market. Still, high unemployment remains a drag on overall tourism recovery, while the Catalan separatist movement is creating some uncertainty in the market as well. This report presents findings on the Spanish leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report