In the 1980s, the personification of the digital migration was the IBM Personal Computer. Now, nearly 30 years later, we are seeing things never thought possible even by Negroponte. Like the influence of IBM PC in the 80s, the current digital environment could be considered the result of one thing, the World Wide Web, which has knitted the globe together with shared connectivity.The web is the biggest catalyst for the digital age, but the web without browsers, applications and all manner of digital technology adds no value. This network, along with its enabled user interfaces and processing capability, is referred to as the Digital Mesh. The Digital Mesh surrounds, enables and confounds us, is ever present, growing and increasingly affecting our daily lives. Travelers expect that the Digital Mesh will be available and helpful to them throughout all aspects of their journey, enabling a positive travel experience. Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
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Millennials and mobile have charmed travel marketers. The two practically go hand in hand, and their importance only continues to grow. This analysis provides a complete view of U.S. mobile shopping and booking behavior, including how, where and why consumers shop for travel using their smartphones.Analysts: Mark Blutstein, Douglas QuinbyTopic: Technology InnovationSegments: Air, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
At The Phocuswright Conference from November 14-17, 2017, the Phocuswright Innovation Platform events featured presentations from 34 travel innovators: 24 in Summit (for startups and emerging companies) and 10 in Launch (for established companies), predominantly from the U.S., Europe, China and India. They presented on Center Stage to an audience of up to 1,600 conference attendees as well as a global audience through the live stream.Analyst: Michael ColettaTopic: Technology InnovationRegions: Asia Pacific, U.S. & CanadaResearch Type: Report
Since 2008, The Travel Innovation Summit (TIS) at The Phocuswright Conference has provided a platform for a select group of industry visionaries to promote their ideas, gaining new partners, customers and suppliers in the process. This Analysis examines the innovators that participated in the 2015 TIS events from the standpoint of their areas of focus, in an effort to highlight trends and spotlight up-and-coming ideas and technology in travel.Analyst: Michael ColettaTopic: Technology InnovationSegments: Air, Hotels & Lodging, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
As a sharing economy pioneer, Airbnb built the business model, brand and technology that helped bring private accommodation rentals into the mainstream. It is essential for industry professionals to understand the droves of consumers that keep the wheels turning for a brand that has become one of the industry’s largest players. This report offers an unprecedented view of the Airbnb consumer – exploring who’s renting, why and how often. It also examines their experiences with hosts, satisfaction with the rental experience and much more.Analysts: Brandie Wright, Mark Blutstein, Marcello GasdiaTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
This Spotlight explores the evolution of search technology, with a focus on the technologies, platforms and other factors that help consumers discover, learn and decide (and purchase) based on information that is contextually relevant.Analyst: Michael GerraTopics: Social & Search, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Apart from the advent of the Internet itself, no phenomenon has both captivated and terrified travel executives as has the rise of mobile. Its impact continues to evolve – but the implications are profound. This short report provides a complete view of the mobile traveler in 2017, including who they are, how they plan and shop for travel, how they use their device in-trip, and what it all means for travel brands and the industry overall.Analysts: Mark Blutstein, Douglas QuinbyTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
This paper presents an overview of how and why the traveler’s expectations matter, the process of creating great digitally-transformed customer experiences, and mistakes that should be avoided. It also provides examples of digitally-transformed leisure and business traveler customer experiences, digital transformation leadership requirements, and considerations for the future of the customer experience.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
Douglas Quinby, senior vice president, research, kicked off Center Stage on Wednesday, Nov. 8, with a deep dive into the state of digital in travel and the key themes driving global travel, tourism, hospitality and innovation. Find out what’s hot, what’s hype, the size of the pie, and where you fit in. This extended data deck is now available exclusively to Phocuswright Research Subscribers and Conference Attendees.Analyst: Douglas QuinbyTopic: Technology InnovationResearch Type: Report
Download/View the presentation deck and audio recording of the June 22, 2017 webinar - in partnership with Adobe - to explore the changing roles of content, messaging and analytics in delivering relevant, personalized experiences across multiple devices, media and channels.Analysts: Robert Cole, Pete ComeauTopics: Consumer Trends, Technology InnovationResearch Type: Report