While the Russian economy has been in the doldrums since 2013, relatively low unemployment and the aspirations of a growing middle class are fueling travel. With a strong desire to see more of their own country and the world beyond, the confident new Russian traveler is ready to head out into the wild blue yonder. This report provides insight into Russian consumers’ leisure travel behavior, including trip frequency, duration, travel expenditure and international travel, and explores the trip-planning process from destination selection to shopping, booking and much more.Analyst: Charuta FadnisTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report
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Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers worldwide consume and share travel information. As travelers explore the online and mobile tools available to them, the digital funnel is evolving in every market. This report provides a detailed look at how travelers in eight key markets – Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S. – are navigating the trip life cycle. It provides a basis for understanding travel-planning behavior in relation to devices and attitudes toward key shopping and purchase channels.Analysts: Cathy Walsh, Marcello Gasdia, Douglas QuinbyTopics: Social & Search, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
More than 1 billion Europeans travel long distance via train every year. The market is massive and growing, but rail has taken a back seat to flight and hotel search when it comes to online travel. Service fragmentation and data complexity have slowed the pace of integration of rail into mainstream online travel shopping channels. However, market competition, liberalization, and advances in digital distribution are steadily pulling rail deeper into Europe’s online travel ecosystem. This Spotlight analyzes Europe’s rail market in the context of online distribution and mounting competition among travel intermediaries to integrate rail into their service offerings.Analyst: Luke BujarskiTopic: Market Overview & SizingSegment: RailRegion: EuropeResearch Type: Report
Europe’s vacation rental market has exploded over the last several years, as would-be renters turned to online resources, and a plethora of startups and incumbents positioned themselves to capitalize on the shift. Europe is now the largest regional market for private rental accommodations, a segment that is increasingly moving from alternative to mainstream as a lodging option for travelers. This report takes a closer look at Europe’s private accommodation and rental landscape, including analysis of rental traveler behavior and trends, as well as online shopping and booking methods.Analysts: Douglas Quinby, Bing LiuTopics: Consumer Trends, Mobile, Social & SearchSegment: Hotels & LodgingRegion: EuropeResearch Type: Report
With two thirds of the U.S. adult population taking a leisure trip during the year, 2014 was phenomenal for leisure travel. Millennials continue to exert a significant impact, and mobile bookings are making their mark across segments and channels. This report provides insight into U.S. consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration, travel expenditure and international travel. In addition, it explores the devices, websites and online functionality that consumers rely on at each step of the travel planning and purchasing process.Analysts: Marcello Gasdia, Mark Blutstein, Bing LiuTopic: Consumer TrendsSegments: Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around. The travel industry is certainly no exception. But just how influential are loyalty programs among the roughly 130 million U.S. leisure travelers who will generate more than US$300 billion in leisure gross bookings in 2015? This report examines the role of loyalty in consumer leisure travel behavior and spending, specifically for airlines, hotels and online travel agencies (OTAs). It addresses loyalty program participation across key demographics, and explores how loyalty impacts travel shopping and booking.Analysts: Marcello Gasdia, Karen BurkaTopics: Consumer Trends, Business TravelSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.Analyst: Marcello GasdiaTopics: Consumer Trends, Mobile, Social & Search, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation deck of the January 28, 2016 webinar - sponsored by Cognizant - to learn how to leverage these early technology adopters and connect with travelers at every step along the travel life cycle.Analysts: Marcello Gasdia, Norm RoseTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
Smartphone ownership among leisure travelers in Europe’s largest travel markets is closing in on 90%. Meanwhile, technology giants continue to press forward with mobile, and smartphones and tablets have each become crucial in how consumers search, shop and book travel online. This report helps travel companies understand the intersection between consumer technology and online travel planning in key European markets, with a focus on the devices, websites and apps that travelers use, along with key trends in social network adoption and activity.Analysts: Mark Blutstein, Marcello GasdiaTopic: Technology InnovationSegments: Air, Cruise, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
Download the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers at every phase.Analysts: Marcello Gasdia, Lorraine SileoTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: U.S. & CanadaResearch Type: Report