Artificial Intelligence (AI) is quite possibly the most exciting computer development since the creation of the web. Businesses and product developers have just begun to understand the enormous potential of AI and its associated disciplines. This paper, which is the first of 4 innovation edition articles, will provide a primer on AI with a focus on the opportunities for the travel industry.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
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Private accommodation has undergone a remarkable transformation in the U.S. travel market over the past decade. Thanks in large part to services like HomeAway, Airbnb and leading online travel agencies such as Booking.com, the percentage of U.S. travelers who have rented a whole home or apartment has more than doubled within three years. This report tracks the rise of the U.S. private accommodations market, including: the behavior and attitudes of rental travelers versus non-renters; key differences between home rentals and hotels; and efforts to remove the remaining obstacles facing both rental travelers searching for a place to stay, and homeowners seeking to rent their homes.Analysts: Douglas Quinby, Marcello GasdiaTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report
In the years since smartphones first disrupted the travel market, companies have made great strides in offering mobile functionality that makes the travel process more seamless. While corporate travel initially lagged leisure in mobile development, the industry has moved quickly to provide business travelers with better mobile tools, features and functionality. To optimize their investments, companies must understand how business travelers use their mobile devices, both for work and for play. This report offers travel managers, suppliers and intermediaries key insights into business traveler behavior in relation to mobile devices, including general behavior, device adoption, future purchase intentions, participation in social media and more.Analyst: Charuta FadnisTopics: Business Travel, Mobile, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers worldwide consume and share travel information. As travelers explore the online and mobile tools available to them, the digital funnel is evolving in every market. This report provides a detailed look at how travelers in eight key markets – Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S. – are navigating the trip life cycle. It provides a basis for understanding travel-planning behavior in relation to devices and attitudes toward key shopping and purchase channels.Analysts: Cathy Walsh, Douglas Quinby, Marcello GasdiaTopics: Social & Search, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report