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Expedia and Booking.com continue to dominate the U.S. online travel agency space, and the two are making deeper inroads into segments outside flights and hotels. The two segment leaders, along with other key players such as Google and TripAdvisor’s Viator, are actively targeting the travel activities market. Meanwhile, OTAs seek other ways to gain an edge, and are exploring voice, machine-learning and chat-based functionality. This report explores the most notable trends and stories that are currently impacting the U.S. OTA landscape.Analysts: Alice Jong, Cathy WalshTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Have you used your smartwatch to board your flight? How about using your wearable to unlock your hotel room door? The answer most likely is no. The hype around wearables was at its peak when I wrote my last article Wearables: Their Time Has Come in June 2015. Over the last 18 months reality has set in and a clearer picture has emerged of the role wearables are playing in our life today and how they fit in the travel experience in the immediate and mid-term future. This article takes another look at the subject of wearables and readjusts our expectations.Analyst: Norm RoseTopic: Technology InnovationResearch Type: Article
While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the activities on the ground that inspire travelers to go places. Travel activities, the aggregate of in-destination spend on tours, activities, attractions and events, is the third-largest travel segment and accounts for 10% of global travel revenue. This report explores the state of travel activities to assess the market landscape, the challenges ahead and the opportunities for distribution in the broader travel marketplace.Analysts: Alice Jong, Bing Liu, Douglas QuinbyTopics: Destination & Activities Marketing, Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesResearch Type: Report
Spain’s tourism industry is a bright spot in a country that is still recovering from economic recession. Gross bookings are projected to climb 7% in 2016, making Spain one of Europe’s fastest-growing travel markets. This report presents findings on the Spanish leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of Spain’s key travel segments, distribution dynamics, market challenges and more.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report