Mobile websites and apps accounted for more than one in five U.S. online travel bookings in 2017, and mobile bookings are growing more rapidly than any other channel. This analysis provides an overview of the U.S. mobile shopping and booking landscape.Analyst: Mark BlutsteinTopics: Consumer Trends, MobileRegion: U.S. & CanadaResearch Type: Report
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As the home country to both Booking.com and KLM Royal Dutch Airlines, the Netherlands plays an important role in the global travel marketplace. In addition, the country’s strong Internet penetration and open-minded population make it a very attractive online market for suppliers and intermediaries across all travel segments. This Spotlight presents an overview of the Netherlands travel market, including inbound, outbound and domestic trips, as well as an analysis of the country’s travel supplier and distribution landscapes.Analysts: Ralph Merten, Benedikt HofmeisterTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
The cruise and packaged travel segments are entirely leisure-driven, and remain the two key segments where traditional travel agents are the most important distribution partners. Because of the overlap in demographics and distribution, cruise and packaged travel companies compete for business. But they also complement one another, as packaged travel companies provide pre- and post-stays to cruise lines. In 2017, the U.S. cruise and package segments grew 5% and 3%, respectively. This report provides complete sizing and analysis on the U.S. cruise and packaged travel segments, including online versus offline bookings, distribution dynamics, OTA versus supplier dynamics and projections through 2021.Analysts: Michael Coletta, Mary Pat Sullivan, Maggie RauchTopic: Market Overview & SizingSegments: Cruise, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
The online travel arena became even more complex in 2017 as travel companies expanded their offerings and crossed traditional boundaries. Online travel agencies’ (OTAs) competition no longer comes just in the form of other traditional OTAs and suppliers, but also as metasearch platforms, private accommodation aggregators, mobile-only apps and newer platforms hoping to carve a niche for themselves.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
In an effort to regain some market share from leading OTAs, major hotel brands have introduced exclusive rates and other perks for loyalty members who book direct. But to what extent have these initiatives paid off? This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for major hotel brands. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
India is the world’s fastest-growing major global economy, and has one of the fastest-growing travel markets as well. Strong gains in online travel continue to drive penetration upward, and by 2021, 45% of gross travel bookings will occur online. This report market presents sizing and projections for the Indian total and online travel markets for 2015-2021, along with analysis of the key segments, trends, players and challenges that characterize this dynamic market.Analysts: Coney Dongre, Chetan Kapoor, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
A sound economy, low airfares and a strong appetite among its people to see the world are responsible in large part for Australia’s healthy travel market. In New Zealand, where tourism is the largest employer, visitor arrivals grew 10% in the first half of 2017 over the previous corresponding period, while the number of international trips by New Zealanders rose 11%. This report provides market sizing and projections for ANZ's total and online travel markets from 2015-2021, along with analysis of key segments, trends and dynamics that are shaping the market.Analysts: Martin Kelly, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: Asia PacificResearch Type: Report
Japan is the second largest travel market in Asia Pacific, and one of the region’s most established online travel markets. While a number of factors are contributing to slowing domestic growth, the nation’s travel industry is responding by increasing its focus on attracting overseas travelers. This report presents market sizing and projections for the Japan total and online leisure/unmanaged business travel markets for 2014-2020, as well as key trends and challenges for the coming years.Analysts: Haruo Ushiba, Coney Dongre, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report
Despite a somewhat uncertain economic and political picture, Italy’s travel market is set to grow 4% in 2016, with similar annual increases projected through 2020. Both domestic travel and international arrivals are on the upswing, and more travelers than ever are turning to online channels – including mobile – to book their trips. This report presents findings on the Italian leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of Italy’s key travel segments, distribution dynamics, market challenges and more.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report
Strong economic, air market performance propel the Indian travel market to new heights. As India’s economy grows and consumption increases, more people are spending their discretionary income on lifestyle and services, including travel. India Online Travel Overview Ninth Edition presents market sizing and projections for the Indian total and online leisure and unmanaged business travel markets for 2014-2020.Analysts: Chetan Kapoor, Coney Dongre, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report