This research presents Phocuswright analysis of SimilarWeb data for the metasearch domain in seven markets - Australia, France, Germany, India and Japan, U.K., U.S. for the period July 2015 to June 2016. The spotlight throws light on various parameters like engagement stats for desktop and mobile websites, seasonality, and traffic sources, that showcase the performance of websites in a country.Analyst: Coney DongreTopics: Social & Search, Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report
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It’s been one of digital travel’s hottest topics, and with good reason: nearly half of U.S. travelers now use it to shop for flights and hotels. So Phocuswright partnered with data analytics firm Jumpshot to dig deep into travel metasearch and understand how the big players – KAYAK, trivago, TripAdvisor and Google – stack up across flights and hotels. Phocuswright analyst Alice Jong walks us through who’s up, who’s down, who delivers more referrals and more conversions. This extended data deck is now available exclusively to Phocuswright Research Subscribers and 2017 Phocuswright Conference Attendees.Analyst: Alice JongTopic: Consumer TrendsResearch Type: Report
Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of their demand acquisition strategy. While TripAdvisor currently leads the pack, competitors like Kayak and Trivago are closing the gap. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on desktop and mobile traffic for the leading metasearch sites in the U.S. Data includes monthly unique visitors for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Mobile and millennials have helped make metasearch one of the most popular choices for travel planning. They’ve also inspired shifts in the metasearch model itself. This spotlight provides a snapshot of the role of metasearch in the U.S. travel market, including the overall popularity of metasearch in travel planning, top metasearch brands, and the use of metasearch sites for travel booking.Analysts: Cathy Walsh, Mark Blutstein, Douglas QuinbyTopics: Social & Search, Technology InnovationSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
More than 1 billion Europeans travel long distance via train every year. The market is massive and growing, but rail has taken a back seat to flight and hotel search when it comes to online travel. Service fragmentation and data complexity have slowed the pace of integration of rail into mainstream online travel shopping channels. However, market competition, liberalization, and advances in digital distribution are steadily pulling rail deeper into Europe’s online travel ecosystem. This Spotlight analyzes Europe’s rail market in the context of online distribution and mounting competition among travel intermediaries to integrate rail into their service offerings.Analyst: Luke BujarskiTopic: Market Overview & SizingSegment: RailRegion: EuropeResearch Type: Report
Public online travel companies increasingly tried to be everything to everyone in the first half of 2017 (1H17), no longer satisfied with just sticking to the business of processing travel transactions or driving clicks. Eyes were on metasearch as newly public Trivago set off to pursue global ambitions, and Priceline’s Kayak gobbled up international players Momondo and Mundi. The biggest online travel agencies (OTAs) went full speed ahead integrating vacation rental options into their booking engines to keep their accommodation businesses competitive amidst private accommodations’ rising popularity. The online travel world remained resilient and optimistic as collective gross bookings by nine publicly reported companies rose.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesResearch Type: Report
The online travel arena became even more complex in 2017 as travel companies expanded their offerings and crossed traditional boundaries. Online travel agencies’ (OTAs) competition no longer comes just in the form of other traditional OTAs and suppliers, but also as metasearch platforms, private accommodation aggregators, mobile-only apps and newer platforms hoping to carve a niche for themselves.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Debate over the value of online travel agencies (OTAs) and the impact on profitability of increasing direct bookings is endless. If OTA executives and lodging owners take a long-run versus short-run point of view, the debate might actually lead to a resolution.On a global scale, Phocuswright research indicates that OTAs and their metasearch counterparts continue to capture an increasing share of online hotel bookings. This is despite significant efforts and expense by some chains and properties to shift OTA bookings to hotel-direct channelsAnalyst: Bill CarrollTopic: Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
View and/or download the presentation deck and audio recording of the April 12th, 2017 webinar - held in partnership with Jumpshot - to explore key traffic and conversion trends for online accommodation in the U.S. across desktop and mobile.Analysts: Douglas Quinby, Pete ComeauTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving traveler traffic. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on referral share and trends for key segments and travel brands. Data includes desktop and mobile referrals in the hotel, OTA, private accommodation and metasearch categories.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report