Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While today’s travelers are notoriously fickle, repeat visitation data suggests that loyalty perks and a satisfying customer experience can still entice travelers to come back for more. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on loyalty and repeat booking rates for major U.S. travel brands across several categories. Data includes average monthly bookings for both desktop and mobile websites.

Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report

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