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The online travel arena became even more complex in 2017 as travel companies expanded their offerings and crossed traditional boundaries. Online travel agencies’ (OTAs) competition no longer comes just in the form of other traditional OTAs and suppliers, but also as metasearch platforms, private accommodation aggregators, mobile-only apps and newer platforms hoping to carve a niche for themselves.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Expedia and Booking.com continue to dominate the U.S. online travel agency space, and the two are making deeper inroads into segments outside flights and hotels. The two segment leaders, along with other key players such as Google and TripAdvisor’s Viator, are actively targeting the travel activities market. Meanwhile, OTAs seek other ways to gain an edge, and are exploring voice, machine-learning and chat-based functionality. This report explores the most notable trends and stories that are currently impacting the U.S. OTA landscape.Analysts: Alice Jong, Cathy WalshTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Each year, Phocuswright publishes an annual report that discusses the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. This year we again incorporate the views of our extended analyst team, who are industry experts across a range of segments, regions and topics.Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Norm RoseTopic: Technology InnovationSegments: Air, Hotels & LodgingResearch Type: Report
The U.S. travel market enjoyed a solid 2017, with all segments experiencing growth of 1-5% over 2016. Overall, the market expanded 3%, with online sales outperforming the market as a whole. Many suppliers bolstered their online direct sales efforts, while OTAs (in particular Expedia and Booking.com) had a strong year as well. This report provides comprehensive market sizing and projections for the U.S. travel industry from 2015-2021, and includes analysis of the key trends and players that are shaping the market.Analysts: Lorraine Sileo, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Voice is quickly going mainstream as an important human/computer interface, and the implications for travel planning, booking and servicing are profound. Voice has the potential to dramatically alter the search landscape and give more power to the companies that control the major platforms. This report highlights the state of voice in travel today – including travelers’ interest in and use of voice technology – and tests and compares the travel-related skills and actions currently available via a variety of voice-enabled devices and platforms.Analyst: Michael ColettaTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Report
The U.S. hotel industry remains healthy, reaping the benefits of stronger economic growth and increased demand. Good fortune should continue, as forecasters predict record occupancy for U.S. hotels to last throughout the decade. However, a series of challenges continues to stall growth in average daily rate (ADR), such as increased supply, the impact of discounted loyalty rates and pressures from private accommodation.Analyst: Lorraine SileoTopics: Market Overview & Sizing, MobileSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by segment. U.S. Online Travel Overview Fifteenth Edition provides comprehensive market sizing of the U.S. travel industry, with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report highlights the trends that have driven the growth of the online channel, and features a comprehensive view of the U.S. travel landscape from 2013-2017.Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report