It’s been one of digital travel’s hottest topics, and with good reason: nearly half of U.S. travelers now use it to shop for flights and hotels. So Phocuswright partnered with data analytics firm Jumpshot to dig deep into travel metasearch and understand how the big players – KAYAK, trivago, TripAdvisor and Google – stack up across flights and hotels. Phocuswright analyst Alice Jong walks us through who’s up, who’s down, who delivers more referrals and more conversions. This extended data deck is now available exclusively to Phocuswright Research Subscribers and 2017 Phocuswright Conference Attendees.Analyst: Alice JongTopic: Consumer TrendsResearch Type: Report
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Despite recent economic and political uncertainty, Brazil’s online travel market has been resilient and continues to grow, thanks in part to tech-savvy consumers who place a high priority on leisure travel. As the market rebounds, travel companies need to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google and based on a comprehensive survey of Brazilian travelers, this research provides a detailed profile of the Brazilian leisure traveler.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: Latin AmericaResearch Type: Report
The global reach and size of corporate giants such as Google, Amazon and Facebook enable them to shape digital interactions with a significant portion of the world’s population, and their power is viewed by many with growing concern. In travel, too, a handful of behemoths – both on the supply and distribution side – exert extraordinary influence. This article explores the impact of travel’s commerce kings, with an eye toward their impact on innovation, competition and the future of the industry.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Report
It is now commonplace to see people talking to their smartphones. The distinction here was intentional, as talking to the phone rather than on the phone is now a standard behavior. In fact, 40% of millennials use voice-activated assistants for purchase research. Gartner predicts that by 2018, 30% of our interactions with technology will be through “conversations” with smart machines. The movement to voice interaction is not simply a new UI, but a fundamental change in the way people interact with technology. How will voice interfaces impact the travel planning and shopping process? Who is best positioned to benefit from the emerging use of voice search?Analyst: Norm RoseTopic: Technology InnovationResearch Type: Report
The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?Analyst: Norm RoseTopics: Destination & Activities Marketing, Technology InnovationSegment: Tours & PackagesResearch Type: Report
For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving traveler traffic. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on referral share and trends for key segments and travel brands. Data includes desktop and mobile referrals in the hotel, OTA, private accommodation and metasearch categories.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
The U.S. online accommodations marketplace is a crowded category, with a wide range of travel suppliers and intermediaries competing for traffic and transactions – both on desktop and mobile. This special collection of reports provides analysis of desktop and mobile traffic, conversion and referral trends in U.S. accommodations, focusing on key segments and some of travel’s most influential brands. Individual reports in this series cover hotel suppliers, OTAs, metasearch, private accommodations, loyalty, competitive brand analysis and more.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While today’s travelers are notoriously fickle, repeat visitation data suggests that loyalty perks and a satisfying customer experience can still entice travelers to come back for more. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on loyalty and repeat booking rates for major U.S. travel brands across several categories. Data includes average monthly bookings for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of their demand acquisition strategy. While TripAdvisor currently leads the pack, competitors like Kayak and Trivago are closing the gap. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on desktop and mobile traffic for the leading metasearch sites in the U.S. Data includes monthly unique visitors for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Private accommodation has exploded over the past few years, bringing alternative lodging options into the mainstream. While both HomeAway and VRBO have been the historical leaders in this category, Airbnb has grabbed the most headlines recently – and has grown the fastest by far. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for the leading private accommodation intermediaries. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report