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This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on tours & activities and the in-destination experience. For those seeking a better understanding of this fast-growing travel segment, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Collection
While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the activities on the ground that inspire travelers to go places. Travel activities, the aggregate of in-destination spend on tours, activities, attractions and events, is the third-largest travel segment and accounts for 10% of global travel revenue. This report explores the state of travel activities to assess the market landscape, the challenges ahead and the opportunities for distribution in the broader travel marketplace.Analysts: Alice Jong, Bing Liu, Douglas QuinbyTopics: Destination & Activities Marketing, Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesResearch Type: Report
Aiming to address a significant market, tours and activities (T&A) startups have long struggled to achieve a critical mass of funding and industry support. In this analysis we look at the history of T&A startups, assess the current landscape, highlight some key concepts and trends, and look at where the sector is headed.Analyst: Michael ColettaTopics: Destination & Activities Marketing, Technology InnovationResearch Type: Article
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel activities sector, examining how U.S. consumers view and engage with activities, and charts the activity provider and seller marketplace.Analysts: Alice Jong, Cathy WalshTopics: Destination & Activities Marketing, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?Analyst: Norm RoseTopics: Destination & Activities Marketing, Technology InnovationSegment: Tours & PackagesResearch Type: Report
Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and beyond. This year we incorporate the views of our extended analyst team, who are industry experts in a range of areas. This paper features introductions to more in-depth discussions on these topics that will be published throughout the remainder of this year.Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseTopic: Technology InnovationResearch Type: Report