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The International Air Transport Association (IATA) has sponsored New Distribution Capability (NDC) to replace the outdated legacy messaging system known as Edifact. In addition, IATA has mandated that air travel shopping and purchasing move from the current three-order system (passenger name record, electronic ticket receipt, and the electronic miscellaneous document) to a combined One-Order system. This article examines NDC and One Order as innovation platforms supporting new ideas and capabilities, and bringing air travel distribution into the 21st century.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
In recent years, the International Air Transport Association’s (IATA) mantra has been “focus on the customer instead of the flight.” IATA aims to do just that with its joint initiatives: New Distribution Capability (NDC), launched in 2012, and ONE Order, launched in 2016.IATA’s goal with NDC is to deploy a new standard for richer data exchange between airlines and their resellers, paving the way for enhanced product merchandising and retailing across all distribution channels.With ONE Order, IATA aims to simplify the current order management process, spanning purchase, fulfillment, servicing and accounting.Both efforts are driven by full-service carriers (FSC) wanting to control their own offers and distribution, and move away from airline-centric processes and proprietary technologies to a more mainstream retailing and customer focused environment. Currently, most FSCs use combinations of their own revenue management, customer profile, loyalty management and customer relationship management (CRM) systems to deliver customized, albeit limited, offers to their distribution channels.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Report
Technology has revolutionized retail. Consumers the world over are now just a few online clicks away from shopping and purchasing almost any product and service. The travel and tourism industry was one of the first sectors to make the online leap, putting a vast array of services within reach of a few simple clicks.As a result, there is no end of options available to help a consumer plan, shop for, and purchase travel between two airports, or between railway station X and railway station Y. Over the last decade, online travel agencies (OTA), airlines, rail and metasearch companies have made this process even simpler, more convenient and almost instantaneous. Yet, very few travelers begin and end their journeys at the airport or the station, and leisure trips often include multiple destinations and transfer points. For example, a leisure traveler visiting Athens and the Greek islands from the US would be faced with planning upward of 20 separate booking transactions including multiple ground transfers at various locations, air travel and ferry service. And this is further complicated with unfamiliar destinations.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Report
Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and beyond. This year we incorporate the views of our extended analyst team, who are industry experts in a range of areas. This paper features introductions to more in-depth discussions on these topics that will be published throughout the remainder of this year.Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseTopic: Technology InnovationResearch Type: Report
In 2013, after much discussion and diplomatic efforts to avoid alienating any constituency, the International Air Transport Association (IATA) petitioned the U.S. Department of Transportation (DOT) to approve the implementation of IATA Resolution 787 (Enhanced Airline Distribution). This article will revisit the complexity of air shopping, discuss the challenges of implementing a global technology standard and look at the current progress of NDC pioneers.Analyst: Bob OffuttTopic: Technology InnovationSegment: AirResearch Type: Report
Despite rumors of their imminent demise, global distribution systems (GDSs) are still alive and well. The technology that supports the business services they provide will have a profound and lasting effect on travel distribution. Phocuswright posed a series of questions regarding technology and travel distribution to three leading GDSs – Amadeus, Sabre and Travelport. This analysis summarizes the GDS’ key initiatives and strategies, and also includes detailed Q&A that sheds light on their approach to technology and the future of travel.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report