Not only did Scandinavia’s travel market expand in 2013, but each segment performed well – especially low-cost carriers. Scandinavia, the smallest of the major European travel markets, has the highest online penetration, and it will retain this title through 2016 as strong smartphone penetration drives an exponential rise in travel-related mobile use. Annual growth through 2016 will be slow but steady, as the travel markets in Norway, Denmark and Sweden are all relatively mature, but certain segments and channels – low-cost carriers, online travel agencies and mobile bookings – will outpace the overall market.Analyst: Friederike WinkowskiTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
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Spain’s tourism industry is a bright spot in a country that is still recovering from economic recession. Gross bookings are projected to climb 7% in 2016, making Spain one of Europe’s fastest-growing travel markets. This report presents findings on the Spanish leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of Spain’s key travel segments, distribution dynamics, market challenges and more.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Slow but steady economic growth continues to provide a solid foundation for Europe’s travel market. Despite continuing terrorism fears and concerns over the implications of the U.K.’s exit from the EU, gross travel bookings are projected to hit new highs in 2016, with advances driven by online bookings – especially mobile. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Felica EisenbeisTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Despite a somewhat uncertain economic and political picture, Italy’s travel market is set to grow 4% in 2016, with similar annual increases projected through 2020. Both domestic travel and international arrivals are on the upswing, and more travelers than ever are turning to online channels – including mobile – to book their trips. This report presents findings on the Italian leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of Italy’s key travel segments, distribution dynamics, market challenges and more.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report
While concerns over Brexit have led many cash-strapped travelers to think twice before going abroad, the U.K. travel market continues to perform well overall, with a 6% increase in bookings projected for 2016. British consumers have embraced online channels for travel planning and booking like never before, and improved inbound tourism may well offset the negative impact of Brexit and concerns over terrorism. This report presents findings on the U.K. leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of the U.K.’s key travel segments, distribution dynamics, market challenges and more.Analysts: Krassi Simonski, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Germany’s travel market is among the largest in Europe. In spite of economic uncertainty and the threat of terrorism, total bookings will climb 3% in 2016, while online travel revenue will grow at twice that rate. This report presents findings on the German leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of Germany’s key travel segments, distribution dynamics, market challenges and more.Analysts: Ralph Merten, David Juman, Felica Eisenbeis, Karen BurkaTopic: Market Overview & SizingSegments: Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
Despite a difficult macroeconomic and political climate in France, the reboot of the country’s travel sector that began in 2015 is starting to take hold, and the outlook is largely positive. The French travel market is expected to grow nearly 3% annually through 2020. This report presents findings on the French leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of France’s key travel segments, distribution dynamics, market challenges and more.Analysts: Peter O'Connor, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
The European payment landscape stands at a crossroads. While traditional forms of payment like credit or debit cards, cash and check, still dominate in most markets, travel suppliers and intermediaries across the region are using new country-specific forms of payment, electronic funds transfer, virtual cards/virtual account numbers, prepaid cards and even smartphones.Analysts: Bing Liu, Ralph Merten, Norm RoseTopics: Business Travel, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Europe’s economy continues to recover from the recession. Thanks in part to increased consumer spending, the region’s travel industry reached new heights in 2015, driven by exceptional growth in the online market. Phocuswright's European Online Travel Overview Eleventh Edition provides comprehensive analysis, sizing and forecasts for Europe's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, and also includes access to dedicated reports focusing on the following six individual European travel markets: France, Germany, Italy, Scandinavia, Spain and the U.K.Analysts: Charuta Fadnis, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Slow but steady economic growth continues to provide a solid foundation for Europe’s travel market. Despite continuing terrorism fears and concerns over the implications of the U.K.’s exit from the EU, gross travel bookings were projected to hit new highs in 2016, with advances driven by online bookings – especially mobile. The European Online Travel Overview Twelfth Edition Market Sheet contains, in spreadsheet format, the major sizing data figures published in Phocuswright's European Online Travel Overview Twelfth Edition report, with quick and easy access to data on key travel markets, segments and distribution channels.Analysts: David Juman, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report