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Online travel agencies’ share of the U.S. travel market is projected to hold steady in 2018 at 19%, and hotels remain the biggest segment for OTAs. The battle between intermediaries and suppliers for online dominance remains fierce, and OTAs currently capture 38% of online bookings. Expedia and Booking.com maintain their grip on the OTA market, with a combined 92% share of OTA gross bookings. This report provides a high-level overview of the U.S. OTA landscape, including key players, segment and distribution analysis, and sizing projections through 2022.Analysts: Alice Jong, Cathy WalshTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on online travel agencies, metasearch companies and the battle for online bookings. For those seeking a better understanding of OTAs and other online intermediaries, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopics: Consumer Trends, Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Collection
Big changes from the very top marked a new era for online travel’s biggest public companies in 2017. Booking Holdings (formerly The Priceline Group) started the year under the new leadership of Glenn Fogel, while Expedia kicked off Q3 with Mark Okerstrom stepping up as CEO after Dara Khosrowshahi ended his tenure. In the Asia Pacific (APAC), Jane Sun wrapped her first full year as Ctrip’s CEO, and MakeMyTrip president and Ibibo Group founder Ashish Kashyap resigned in September. Buenos Aires-based online travel agency Despegar.com filed for a $100 million IPO in August, bringing Latin America (LATAM) into the public pool.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Article
The online travel arena became even more complex in 2017 as travel companies expanded their offerings and crossed traditional boundaries. Online travel agencies’ (OTAs) competition no longer comes just in the form of other traditional OTAs and suppliers, but also as metasearch platforms, private accommodation aggregators, mobile-only apps and newer platforms hoping to carve a niche for themselves.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report