The U.S. travel market enjoyed a solid 2017, with all segments experiencing growth of 1-5% over 2016. Overall, the market expanded 3%, with online sales outperforming the market as a whole. Many suppliers bolstered their online direct sales efforts, while OTAs (in particular Expedia and Booking.com) had a strong year as well. This report provides comprehensive market sizing and projections for the U.S. travel industry from 2015-2021, and includes analysis of the key trends and players that are shaping the market.Analysts: Lorraine Sileo, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Read More
The global reach and size of corporate giants such as Google, Amazon and Facebook enable them to shape digital interactions with a significant portion of the world’s population, and their power is viewed by many with growing concern. In travel, too, a handful of behemoths – both on the supply and distribution side – exert extraordinary influence. This article explores the impact of travel’s commerce kings, with an eye toward their impact on innovation, competition and the future of the industry.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Report
Online Rental Listings presents analysis of nearly 237,927 online rental listings in the five largest urban and vacation rental markets for private accommodation in the U.S. Phocuswright partnered with Transparent, a leading analytics firm for private accommodation, to gather listings data from three leading online rental marketplaces: Airbnb, HomeAway and Booking.com.The objective of this report is to size the largest urban and vacation rental markets, assess the state of urban and vacation rental markets, and understand key trends across the leading online rental marketplaces of Airbnb, Booking.com and HomeAway.Analysts: Coney Dongre, Douglas QuinbyTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
As the home country to both Booking.com and KLM Royal Dutch Airlines, the Netherlands plays an important role in the global travel marketplace. In addition, the country’s strong Internet penetration and open-minded population make it a very attractive online market for suppliers and intermediaries across all travel segments. This Spotlight presents an overview of the Netherlands travel market, including inbound, outbound and domestic trips, as well as an analysis of the country’s travel supplier and distribution landscapes.Analysts: Ralph Merten, Benedikt HofmeisterTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
TripAdvisor’s Instant Booking platform – through which travelers can confirm their hotel bookings within TripAdvisor without being passed off to the hotel’s website – represents another successful pivot for the online travel leader. Following strategic moves that repositioned TripAdvisor first as a review site and then as a metasearch company, the launch of Instant Booking was a bold move that has required mid-course adjustments to position the product for success. This Analysis examines the introduction and evolution of the Instant Booking platform, including strategic deals with key OTA and hotel partners.Analyst: Robert ColeTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Report
Private accommodation has undergone a remarkable transformation in the U.S. travel market over the past decade. Thanks in large part to services like HomeAway, Airbnb and leading online travel agencies such as Booking.com, the percentage of U.S. travelers who have rented a whole home or apartment has more than doubled within three years. This report tracks the rise of the U.S. private accommodations market, including: the behavior and attitudes of rental travelers versus non-renters; key differences between home rentals and hotels; and efforts to remove the remaining obstacles facing both rental travelers searching for a place to stay, and homeowners seeking to rent their homes.Analysts: Douglas Quinby, Marcello GasdiaTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report
The U.S. online accommodations marketplace is a crowded category, with a wide range of travel suppliers and intermediaries competing for traffic and transactions – both on desktop and mobile. This special collection of reports provides analysis of desktop and mobile traffic, conversion and referral trends in U.S. accommodations, focusing on key segments and some of travel’s most influential brands. Individual reports in this series cover hotel suppliers, OTAs, metasearch, private accommodations, loyalty, competitive brand analysis and more.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving traveler traffic. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on referral share and trends for key segments and travel brands. Data includes desktop and mobile referrals in the hotel, OTA, private accommodation and metasearch categories.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While today’s travelers are notoriously fickle, repeat visitation data suggests that loyalty perks and a satisfying customer experience can still entice travelers to come back for more. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on loyalty and repeat booking rates for major U.S. travel brands across several categories. Data includes average monthly bookings for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
While the travel industry pays close attention to channel differences and competitive dynamics, travelers care primarily about finding a great place to stay, regardless of the type(s) of travel website they shop on. In this sense, OTAs compete directly with private accommodation services, hotel suppliers and metasearch sites. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on the performance of several leading brands active in the U.S. accommodation marketplace, across key categories. Data includes monthly unique visitors and conversion for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: SegmentRegion: U.S. & CanadaResearch Type: Report