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CIO.com defines business intelligence (BI) as, "an umbrella term that refers to a variety of software applications used to analyze an organization's raw data. BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting." The purpose of this article is to evaluate the current status of BI in hospitality.Analyst: Gillian HuntoonTopic: Technology InnovationResearch Type: Report
Despite multiple small-scale incidents, concerns about terrorism within the French market have significantly abated, leading to the return of foreign travelers. The government remains committed to its objective of attracting 100 million foreign visitors by 2020. Yet the market’s recovery has been weakened by an unprecedented series of strikes that have disrupted both the air and rail segments. This publication presents a high-level summary of the French travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Peter O'Connor, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
One of the hottest topics in the travel industry today is using artificial intelligence (AI) to create unique offers personalized to a traveler’s needs. The goal is to increase the conversion rate of the offer by bundling specific products and services that the user would find helpful to their specific travel needs. Whether it is the IATA New Distribution Capability (NDC) initiative or third-party tools that analyze big data, most believe we are entering a new era of AI-driven pricing, packaging and bundling. This article discusses the current trends in AI-driven predictive pricing and bundling, illustrating how predictive offers can be created to increase traveler acceptance.Analyst: Norm RoseResearch Type: Report
Driven by high Internet and smartphone penetration, improving technology infrastructure and a young population with an appetite for travel, the Middle East travel market is well positioned for strong growth over the next five years. This report provides sizing and analysis of the online and total leisure travel markets in the Middle East, as well as regional projections through 2021, including distribution dynamics, core country markets and more.Analysts: Cristina Polo, Karen Burka, Shadi KaddouraTopics: Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: Middle East & AfricaResearch Type: Report