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The International Air Transport Association (IATA) has sponsored New Distribution Capability (NDC) to replace the outdated legacy messaging system known as Edifact. In addition, IATA has mandated that air travel shopping and purchasing move from the current three-order system (passenger name record, electronic ticket receipt, and the electronic miscellaneous document) to a combined One-Order system. This article examines NDC and One Order as innovation platforms supporting new ideas and capabilities, and bringing air travel distribution into the 21st century.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have created an array of challenges for traditional travel agencies. Yet despite predictions to the contrary, travel agents have survived and are even being courted by suppliers and others trying to promote their products. The agency community remains the biggest consumer of travel products, and to a large extent they are thriving alongside OTAs and supplier-direct channels. This report presents a comprehensive view of the U.S. travel agency distribution landscape, including market sizing, agent profiles and segmentation, use of technology and more.Analysts: Claudia Unger, Mary Pat SullivanTopic: Market Overview & SizingSegment: Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report
Blockchain, the underlying technology behind cryptocurrencies such as Bitcoin, has moved from an abstract concept to concrete initiatives by both startups and established companies across all industries. The platform is now being promoted as a solution for identity, security and fraud prevention, with some predicting blockchain will be the foundation for the next generation of the Internet. In boardrooms across the country, C-level executives are evaluating their blockchain strategies. Given this focus, what will blockchain’s impact be on the near term and mid-term infrastructure for the travel industry?Analyst: Norm RoseTopic: Technology InnovationResearch Type: Report
The European payment landscape stands at a crossroads. While traditional forms of payment like credit or debit cards, cash and check, still dominate in most markets, travel suppliers and intermediaries across the region are using new country-specific forms of payment, electronic funds transfer, virtual cards/virtual account numbers, prepaid cards and even smartphones.Analysts: Bing Liu, Ralph Merten, Norm RoseTopics: Business Travel, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Keeping up with the latest and greatest bright shiny object in digital marketing oftentimes feels like a race with no finish line. Making determinations on how much attention, time, resources, and actual budget to allocate to new advancements in digital marketing challenges any professional, even the savviest. With the pace of change and the pressures of competition, brands must weigh their decisions based on both where they think their consumers will be next and how much they want to be leaders versus followers in that space.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report