The cruise and packaged travel segments are entirely leisure-driven, and remain the two key segments where traditional travel agents are the most important distribution partners. Because of the overlap in demographics and distribution, cruise and packaged travel companies compete for business. But they also complement one another, as packaged travel companies provide pre- and post-stays to cruise lines. In 2017, the U.S. cruise and package segments grew 5% and 3%, respectively. This report provides complete sizing and analysis on the U.S. cruise and packaged travel segments, including online versus offline bookings, distribution dynamics, OTA versus supplier dynamics and projections through 2021.Analysts: Michael Coletta, Mary Pat Sullivan, Maggie RauchTopic: Market Overview & SizingSegments: Cruise, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
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The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?Analyst: Norm RoseTopics: Destination & Activities Marketing, Technology InnovationSegment: Tours & PackagesResearch Type: Report
On the surface, year-to-year changes in the percent of revenue booked through traditional hospitality distribution channels appear to be stable. This belies seismic changes occurring among the major players in distribution – chains, online travel agencies, metasearch sites, travel agencies, travel management companies, search engines, tour operators. social media sites and new distribution related startups. We need an alternate way to view the hospitality distribution system.Analyst: Bill CarrollTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Report
As Eastern Europe’s largest travel market, Russia plays a key role in the economic vitality of the region. As proof, the 2014 default of the ruble plunged Eastern Europe’s travel markets into a series of devastating losses that are only now receding. This Spotlight presents an overview of the Russia and Eastern European travel landscape, including the size and scope of travel supplier and distribution markets, and key growth drivers through 2020.Analysts: Krassi Simonski, Karen BurkaTopic: Market Overview & SizingSegments: Air, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Slow but steady economic growth continues to provide a solid foundation for Europe’s travel market. Despite continuing terrorism fears and concerns over the implications of the U.K.’s exit from the EU, gross travel bookings are projected to hit new highs in 2016, with advances driven by online bookings – especially mobile. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Felica EisenbeisTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
The French travel market managed to eke out stability in 2013 in the face of considerable economic and political challenges, both at home and in key inbound and outbound markets. Gains made by French airlines and online travel agencies were negated by the drop in tour operator gross bookings and by stagnation in the rail and hotel segments. However, online travel is having better luck than the market as a whole, and the bulk of this growth is due to the success of online travel agencies (rather than suppliers). France’s total travel market will begin to recover in 2015.Analyst: Peter O'ConnorTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Bolstered by economic prosperity and low unemployment rates, Germany held fast as Europe’s largest travel market in 2013. Despite high Internet penetration and the importance of travel to German culture, online travel penetration in Germany is low compared to other European markets. German airlines faced losses in 2013, but regained ground in 2014 through cost cuts and restructuring. Hotels continue to grow steadily. Overall growth for rail was flat in 2013, but online bookings became the primary sales channel for Deutsche Bahn, the country’s dominant operator. Through 2016, each of Germany’s travel segments will see a shift from offline to online distribution.Analyst: Ralph MertenTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
In Spain, strong inbound tourism has pulled the country’s travel market out of recession and will continue to drive growth through 2016. The national economy is still struggling under the weight of extremely high unemployment and massive public debt, though, which has put a damper on domestic travel. Spain’s online travel market is less developed than those in other major European markets, but it is growing rapidly, especially in mobile. Low-cost air carriers and the country’s lone rail operator already depend heavily on online direct distribution, and online travel agencies serve a critical role in aggregating local, independent hotel content. Low-cost carriers will lead growth through 2016.Analysts: Jesus Salgado Criado, David JumanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Spain’s tourism industry is a bright spot in a country that is still recovering from economic recession. Gross bookings are projected to climb 7% in 2016, making Spain one of Europe’s fastest-growing travel markets. This report presents findings on the Spanish leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of Spain’s key travel segments, distribution dynamics, market challenges and more.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Tours, activities and attractions is one of TripAdvisor’s fastest growing segments, and the company’s CEO has stated that “Things to Do” could be TripAdvisor’s next billion dollar category.Analyst: Douglas QuinbyTopic: Destination & Activities MarketingResearch Type: Report