Despite recent economic and political uncertainty, Brazil’s online travel market has been resilient and continues to grow, thanks in part to tech-savvy consumers who place a high priority on leisure travel. As the market rebounds, travel companies need to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google and based on a comprehensive survey of Brazilian travelers, this research provides a detailed profile of the Brazilian leisure traveler.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: Latin AmericaResearch Type: Report
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Along with the rise of social and smartphones, messaging apps have become a favorite way for travelers to communicate. Tech advancements in messaging and voice are harnessing artificial intelligence to make travel planning easier and more personalized. This report examines how U.S. online travelers use social media, chat apps and voice-powered tools and services to facilitate their travel planning, shopping, booking and sharing.Analysts: Mark Blutstein, Douglas QuinbyTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Whether you call it digital reality, altered reality, an immersive experience, the fourth wave or simply AR/VR/MR, excitement over technologies that digitally augment or simulate reality has reached a fever pitch. Key technology companies, including Facebook, have invested in virtual reality, the quality of virtual reality experiences is improving, and the wild success of Pokemon Go suggests that the right product can fuel rapid adoption of augmented reality. This article highlights key developments and future prospects and identifies key opportunities for travel companies, including inspiration and demand generation, social shopping, upsell/cross-sell opportunities and new revenue streams.Analyst: Cathy WalshTopic: Technology InnovationResearch Type: Report
With mobile ownership still on the rise in Europe, European travelers continue to evolve in terms of how they use mobile devices – particularly smartphones – before, during and after their trips. And as technology advances in terms of the travel-related functionality available to consumers at home and on-the-go, European travelers are embracing a range of websites, apps and services to facilitate their trip planning, purchasing and sharing. This special collection of reports explores how technology is impacting European travelers’ attitudes and behavior.Analysts: Mark Blutstein, David Juman, Cathy Walsh, Brandie Wright, Claudia UngerTopics: Consumer Trends, Mobile, Social & Search, Technology InnovationRegion: EuropeResearch Type: Report
Social media provides a 360-degree platform for the entire trip life cycle – from providing trip inspiration and deals during the dreaming phase to sharing travel experiences post-trip. But as technology progresses and travelers expect more visual allure on their social feeds, travel marketers must up the ante to break through the social clutter. This Spotlight highlights the social networks that are most popular with French, German and British travelers, and examines the impact of social on travel planning, shopping and sharing.Analysts: Brandie Wright, Mark BlutsteinTopic: Social & SearchRegion: EuropeResearch Type: Report
Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and beyond. This year we incorporate the views of our extended analyst team, who are industry experts in a range of areas. This paper features introductions to more in-depth discussions on these topics that will be published throughout the remainder of this year.Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseTopic: Technology InnovationResearch Type: Report
Smartphone travel planning continues to grow among European travelers. As mobile capabilities improve and travel apps go even more mainstream, travelers are embracing smartphones as an easy and reliable choice for travel planning. This Spotlight explores how French, German and U.K. travelers shop and book on smartphones, where they ultimately book travel plans, and how smartphone activity varies by age.Analysts: Mark Blutstein, Brandie WrightTopics: Mobile, Technology InnovationRegion: EuropeResearch Type: Report
The very first smartphone debuted in 2007 – and a decade later European travelers are still embracing the pocket-sized gadgets more than ever. But with so many travel brands, websites and apps readily available at travelers’ fingertips, what are travelers actually doing on their phones? This Spotlight reveals the travel apps used most frequently by French, German and U.K. smartphone travelers, and examines how app usage stacks up against the mobile web.Analysts: Brandie Wright, Mark BlutsteinTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
Today’s road warriors are travel’s most coveted bunch. They account for a small slice of the business traveler population but an outsized share of trips, and their impact and influence on the industry far outweighs that of the rest of the traveling population. This report takes an in-depth look at the frequent business traveler: who they are, how and what they book, and what they expect from the business travel experience.Analysts: Bing Liu, Douglas Quinby, Norm RoseTopic: Business TravelSegment: Car Rental & Ground TransportationRegion: U.S. & CanadaResearch Type: Report
Asia Pacific is a growth engine of the global travel industry, and while much attention has been focused on the more populous China and India, Southeast Asia is emerging as a key area of focus for suppliers, OTAs, investors and startups. With a growing economy and a burgeoning middle class, the region is home to a growing population of young, tech-savvy consumers, eager to travel. Based on a comprehensive consumer research study, this report highlights traveler behaviors, attitudes and preferences in Thailand, Malaysia, Indonesia and Singapore. The publication identifies key trends across demographics, trip types and destinations, travel incidence and spend, online information sources, booking behaviors, and the usage of mobile devices and social networking in relation to travel.Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Douglas Quinby, Maggie RauchTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesResearch Type: Report