The U.S. hotel industry remains healthy, reaping the benefits of stronger economic growth and increased demand. Good fortune should continue, as forecasters predict record occupancy for U.S. hotels to last throughout the decade. However, a series of challenges continues to stall growth in average daily rate (ADR), such as increased supply, the impact of discounted loyalty rates and pressures from private accommodation.Analyst: Lorraine SileoTopics: Market Overview & Sizing, MobileSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
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Lodging owners and managers face the daunting and daily task of demand management. This involves making and executing integrated pricing, distribution channel, inventory and marketing decisions. All must be made in dynamic markets, mindful of competitors’ positions and responses. Yet, very few owners and managers have access to integrated and sophisticated systems for that purpose or the trained staff to use them.Analyst: Bill CarrollTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Report
Hostels have long been identified with young travelers seeking a cheap place to lay their heads and, perhaps, the chance to socialize with other youthful adventurers. But while hostel travelers do tend to be budget-conscious, they also represent a desirable demographic, with significantly higher average annual trip spend and frequency that the overall travel population. And although hostels are among the least expensive lodging options available, the hostel segment is evolving to keep pace with a rapidly changing global travel market and rising consumer expectations.Analysts: Cathy Walsh, Douglas QuinbyTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report
Debate over the value of online travel agencies (OTAs) and the impact on profitability of increasing direct bookings is endless. If OTA executives and lodging owners take a long-run versus short-run point of view, the debate might actually lead to a resolution.On a global scale, Phocuswright research indicates that OTAs and their metasearch counterparts continue to capture an increasing share of online hotel bookings. This is despite significant efforts and expense by some chains and properties to shift OTA bookings to hotel-direct channelsAnalyst: Bill CarrollTopic: Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
While 2015 was a banner year for U.S. leisure travel, in 2016 the purchase incidence dropped for some travel categories. With travelers taking fewer (and shorter) trips overall, most major travel products experienced a decline in purchases, though the lodging segment has remained strong. This Spotlight provides a detailed analysis of U.S. leisure travelers’ purchase patterns for all major travel segments: air, hotel, car rental, vacation packages, destination activities and cruises.Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the November 10, 2015 webinar. Phocuswright and h2c shed light on the challenges and preferences of independent properties to provide a better understanding of their wants and needs.Analysts: Michaela Papenhoff, Lorraine SileoTopic: Market Overview & SizingSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
The U.S. hotel and lodging sector continues to grow faster than the travel market as a whole. Room revenues were projected to jump 8% in 2015, and show no signs of slowing down. While online sales are growing at a faster rate, the shift from offline to online transactions will slow somewhat, as the online market matures. Despite widespread investments in their direct online presence, hotels just can’t keep up with the torrid pace of intermediaries. OTAs will continue to grow faster than hotel websites/apps over the next three years.Analysts: Lorraine Sileo, Maggie RauchTopic: Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of consolidation, hotels, metasearch and private accommodation players are pushing to grow their share of the lodging landscape. This report presents analysis of traffic trends for the U.S. online accommodation marketplace, including hotel and private accommodation websites, as well as the hotel paths of online travel agencies (OTAs) and metasearch sites. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Private accommodation has exploded over the past few years, bringing alternative lodging options into the mainstream. While both HomeAway and VRBO have been the historical leaders in this category, Airbnb has grabbed the most headlines recently – and has grown the fastest by far. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for the leading private accommodation intermediaries. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three U.S. travelers used private accommodation, and in 2016 private accommodation was projected to climb 11%, nearly twice as fast as the U.S. travel market. Based on surveys and interviews conducted with rental travelers, hosts and homeowners, property managers and executives in the vacation rental and private accommodation space, this report presents a detailed look at how this dynamic segment has evolved and where it is headed in the years to come.Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie RauchTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report